Tag: the coach marketer
You are a new coach and you have a great new coaching website or blog with an opt-in box that entices people to give you their contact information in exchange for something of value that you are offering. Now it is time for you to begin driving traffic to your website through article marketing.
Sit down and write
Yes, you have to sit down at the computer and write an article that is relevant to your target-coaching niche. Great idea but how are you going to think of something to write? I suggest that you think of some of the dominant problems that your target niche faces and use those as your topics.If you are not sure what your target coaching niche is then you need to get "Coaching Business Blast Off" where I walk you through the process of deciding on a target coaching niche and all the basic coaching business decisions you will need to make.
5 Steps, 3 Secrets, or 3 Things to avoid
Pick a topic and begin by writing a 5 steps article. Think of five things that a person can do to overcome the challenge you have chosen. If you cannot come up with five steps
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March 1, 2009
There is one thing that will kill your coaching business, lack of action. The first thing I hear from coaches who have been coaching for a while but are unable to get more than three or four coaching clients, are the words “how do I get more clients?” My response is not an answer rather it is a question. “What have you been doing to get more clients?” Inevitably, the answer is “not much” or “I have a website.” My next question is “What are your goals?”
You must clearly define your goals
Many coaches start their coaching business without clearly defined goals for their business. A vague concept of getting more coaching clients, making more money or a desire to coach full time are not clearly defined goals. An unclear goal will
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February 28, 2009
Coaches constantly tell me that they have a blog or a website but they are not getting any clients from their site and they are becoming discouraged. Let me start by saying that building an internet business and internet marketing is a lot of work! It takes many hours of persistent strategic marketing to attract customer to your website and even more to get them to buy.
This article will touch on several ways to drive traffic to your website and get people to enroll in your database. I will cover article marketing, blog posting, teleclasses, ebooks, and social media. To build a large client base you will need to use all of these marketing tools on a regular basis.
Article Marketing
Many people who publish ezines are looking for content to include in their publications and they find that content in article directories. An article directory collects articles from hundreds or thousands of authors on hundreds of subjects and provides them to publishers of all types. I use
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February 27, 2009
Build Rapport
At the start of your coaching session, you need to build rapport with the coaching client. If the client has come to you because they have read an article you wrote or attended a workshop then you have already begun the process of building rapport. They know you at least a little and they must trust you or they would not have come to the introductory coaching session.
Share From the Heart
Share honestly about your struggles as they relate to the struggles of your clients. Everyone likes to know that they are not alone and that you can truly understand their challenges because yours have been similar. When you share your challenges and how you were able to overcome them and reach your goals, you give your client
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February 23, 2009
Many businesses struggle in January but it is boom time for coaching. People are predisposed to making changes in their lives at this time of year. Get out and get some speaking opportunities where you can talk about the process of change. Do a workshop on the topic of change.
Workshop Outline
You can develop a workshop that inspires people to define they changes they would like to make, gives them a plan for making those changes and holds them accountable for the changes. Gear the workshop to the group you are talking to for example
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December 31, 2008
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