Be an observer of your target coaching niche and you will soon find out what their needs and challenges are. By joining groups related to your target coaching niche you will discover their problems and be able to help them discover solutions.
Continue Leave a Comment November 28, 2009
Your thoughts and beliefs can be holding you back from achieving the success you desire. By recognizing those limiting thoughts and beliefs and making changes you can dramatically improve your coaching business success.
Continue Leave a Comment November 18, 2009
The way to get top Google ranking and beat your competition is through good keyword research. You will rise above the competition and get more qualified clients when you take the time to do your keyword research and utilize it.
Continue Leave a Comment September 18, 2009
Choosing the right target coaching niche is essential to the success of your coaching business. Experience in a particular field alone is not enough of a reason to choose that area as a target coaching niche.
Continue Leave a Comment September 6, 2009
Coaching products allow coaches to reach many more people than is possible coaching one on one. However, to get people to purchase and consume those products we must become master motivators. The word motivate is critical to writing good sales letters so it is essential that we understands what motivates people.
Most people are more motivated to avoid pain than they are to seek pleasure. However, studies also show that people are more willing to spend large sums of money to reach a goal. That is why people will spend tens or hundreds of thousands of dollars on education.
The point is that both types of emotions, positive and negative, play a huge part in our motivations to take action so we must think about how to use those emotions the goal is to cause action. Let us take a look at the some of the positive emotions as described by Napoleon Hill the author of “Think and Grow Rick”.
Love
We all have the desire to be loved. When you motivate with love then you have hit the tap root of human nature. Look at all the things we do to ensure that others love us. We buy billions of dollars worth of perfume and cosmetics to be attractive to love. We give to others because we love them or we desire that they love us. We make huge sacrifices for others that we love. Love is probably the single most powerful motivator of human kind next to fear.
All of this means that people are motivated by the desire to have the love of others and to express our love for others. Touch on these desires and get straight to the heart of the matter.
Show people how they can love or be loved by using coaching to reach their goals. Remember when we do something to increase our self-esteem we are also loving ourselves and there is no greater boost to self esteem that reach a goal.
Enthusiasm
Enthusiasm can sell all by itself. We have all gotten wrapped up in the pitch of an enthusiastic person. Enthusiasm is contagious and is a strong motivator. I know you have been swept up in the enthusiasm of another person and based on their enthusiasm you have taken on and accomplished a task or goal that you may not have achieved without that motivation of enthusiasm from the other person.
People are most authentic and enthusiastic about their passions so make sure that you are coaching in a niche that you are passionate about. Your enthusiasm will be contagious and will attract clients with little effort on your part.
When you know that you can serve your target coaching niche and help them to overcome their challenges and achieve their goals and you can communicate that certainty and enthusiasm then you will see clients flocking to your coaching business.
Loving people, helping them love themselves, and passion for your coaching niche are an unstoppable attraction force. If you can communicate those emotions in your sales copy then you will have a powerful tool for getting new coaching clients.
Leave a Comment September 1, 2009
Workshops and Seminars are the best way to get your coaching message to many people at one time. You can also make your audience hungry for you products and sell the after the workshop or seminar has ended.
Continue Leave a Comment August 27, 2009
You would not walk up to someone at a party and say “hi, my name is blank and I would like to show you my new product” so don’t do that when you are working in social media. Act like you would if you were talking to people at a party.
Introduce yourself then find out about the other person and what you can do for them. Find out who they are and what they are interested in. When you approach someone at a party you begin by talking about what they are doing in their lives and you are looking for things or interests you may have in common. The same is true with social media.
Endless promotional Messages
Social media marketing is not all about you! Sending out endless messages promoting a product, event or service is no different than spam. It’s not the same as having a campaign – everyone is in business and needs to make money. There has to be a balance between sharing information and informing people of the services you offer.
Never join a group and start (more…)
Leave a Comment August 6, 2009
Begin Working on Your Internet Business by Starting a Blog
Blogs are a great way to share valuable information with your potential coaching clients and give them an opportunity to see how you can help them.
Blogs are superior to websites because you can update them with new information frequently drawing the search engines to the blog and improving search page rank.
It is essential that you get you information out to the public so that potential coaching clients can see that you have some solutions that will meet their needs.
A blog is a central point of contact for your potential coaching clients. This is the place they can go to gather information and to communicate with you. You can promote and give access to your coaching and products on your blog. Essentially your blog will become the hub of your business wheel that will soon have many spokes providing multiple sources of income to your coaching business.
I suggest Typepad for a blogging platform because it is inexpensive and easy to use. The blog you are reading right now is Typepad.
Leave a Comment June 24, 2009
Have you
ever seen an authority on a topic rise to the top and wonder how they became
the known authority? Think about what a great deal it is to be the person
people think of as the authority for your niche target market. Can you imagine
how beneficial it would be to be the person people turn to for help and advice
in your target niche?
I don't know about you but, I always envy the person who is the expert and I often
realize that they are talking about things I already know. I think I could be talking about what they are teaching. This article will help you lay out a game
plan to
Leave a Comment April 2, 2009
Paint
the picture you want your client to see.
Your customer may be aware that they are in a state of
pain or discomfort with the way things are but they may not know what they want
or be able to see the possibilities of what can be.
Once you have painted a picture of the problem then you
can paint a picture of the possible solutions and your ability to help your
client discover those possibilities and solutions. I like to use Typepad as my blogging platform because it is easy to set up and they host as well so I don't have to go hunting for a place to host my blog.
Tell
your story as it relates to your target coaching niche and share your missteps
and mistakes along the way.
No one likes perfect people or people who pretend to be
flawless. We are all human and less than perfect and we feel more comfortable
with people who are humble enough to share their flaws and corrective measures.
When you share your mistakes then your clients gain the
hope that they can make mistakes and overcome a problem anyway. They are less
likely to feel like you are there to judge them and will know you have walked
the same steps before them.
Be generous with
your knowledge and information.
This is a true situation of plenty because your mind can
continue to generate information and pass along knowledge as long as you remain
passionate about your target coaching niche. Give away reports, book chapters,
teleclasses, and courses.
Your target niche will still want to buy your products
or want to hire you for coaching. Giving away information and knowledge is a
brilliant way to build trust and credibility. Be sure to give away information
that is valuable enough that your niche client is eager to give you
Leave a Comment April 1, 2009
