Coaches often get swept up in social media when they begine to use it in their marketing plan. By nature coaches are people that enjoy other people and conversation. So it is easy to see why coaches are attracted to social media and a marketing tool.

Commonly coaches enjoy the social media so much that they end up spending a huge amount of time on social media chatting and offering free coaching rather than using it a one tool in their entire marketing plan.

Another common mistake is that coaches tend to enjoy social media marketing so much that they rely on it as their only marketing tool.

Social media marketing is a tactic not a marketing plan

Do not place all your marketing eggs into the social media basket. Continue with all of your other coach marketing efforts and add SMM as another strategy in your marketing plan. To switch your marketing to just social media is risky and will continue to be so for some time yet.

The real bonus of social media marketing comes when you integrate it with your existing coaching business marketing. You extend your reach. You increase your appeal. You offer more without taking more time to deliver. Add social media marketing to your

Social media is a wonderful free tool that you can use to drive traffic to your site and your offers. But you must treat it and the people using it with respect and kindness.

Don't make the common mistakes that others make when starting out in social media. The idea is to be of service to others and find common interests so that you can build relationships where people know, like and trust you. Because people will not coach with you until they know, like and trust you so build the relationship first.

Lets review some common social media mistakes that many coaches make so you can avoid them.

Going for Large Numbers and Being Impersonal

When you are networking on line, you need to network with people you can team up with to attract similar clients. It is very easy and profitable to develop online joint venture partners who are targeting the same niche you are.  It is good to have a large number of followers and friends but it is best to have a targeted group, that are interested in what you have to offer.
  
Autoresponders and autofollow systems are not the best way to go because