Coaching Tools and Tactics for Social Media Marketing
Coaches often get swept up in social media when they begine to use it in their marketing plan. By nature coaches are people that enjoy other people and conversation. So it is easy to see why coaches are attracted to social media and a marketing tool.
Commonly coaches enjoy the social media so much that they end up spending a huge amount of time on social media chatting and offering free coaching rather than using it a one tool in their entire marketing plan.
Another common mistake is that coaches tend to enjoy social media marketing so much that they rely on it as their only marketing tool.
Social media marketing is a tactic not a marketing plan
Do not place all your marketing eggs into the social media basket. Continue with all of your other coach marketing efforts and add SMM as another strategy in your marketing plan. To switch your marketing to just social media is risky and will continue to be so for some time yet.
The real bonus of social media marketing comes when you integrate it with your existing coaching business marketing. You extend your reach. You increase your appeal. You offer more without taking more time to deliver. Add social media marketing to your (more…)
Leave a Comment August 7, 2009
