Got a website now what do I say on it?
I'm not feeling home at all looking at this blank homepage!
Talk about an intimidating experience! Looking at a blank website template caused me to be paralyzed with fear…aaaaahhhhh…what can I say on this page that will make someone want to come to me for coaching? Who do I want to coach anyway? What is my niche? How do I figure out what my niche is? Where do I start?
Let them know you understand them.
Then it struck me. I could answer my own questions and by doing so I would find solutions. OK, first things first…who do I want to coach? This one was easy for me because I have just recovered from being one of the people I want to coach. I want to coach people who live a life that is out of balance. I want to coach people who have let work take over their lives leaving them unfulfilled and stressed. I spent many years in media sales so I knew that I need to attract customers by solving their problems and providing them with solutions so I began a list of all the little indicators or little pains that a person living an unbalanced life would experience. Things like not getting enough sleep, the cell phone ringing constantly, no time for exercise, no quiet time, etc. I kept listing all the little mini problems I could think of then I went to some friends that I suspected would consider their lives out of balance and asked them about their problems and challenges. Many of these challenges were quite familiar to me because I had experienced them myself and I knew some of them held a great deal of "charge" for me.
I understand and I have a solution for you.
I decided that if I could show people that I knew their situation and their challenges and I had solutions for them, I would attract customers. I also know that there are things in life that you just don't know until you know…you know? What it is like to have a new baby cannot be explained to anyone. What it is like to have depression is hard to understand unless you have experienced it. I can't tell a 20 year old what it is like to be in your forty's and I cannot truly understand what it is like to be over 70. You get the point. Oh, oh, oh, I have a good one…you people have no idea what it is like to be 4' 11" tall and not be able to drive any stupid sports car because you can't see over the dashboard!
I know that when I have a challenge and I find someone that understands where I am coming from and they have a solution for me…I am very interested! That is what I decided my home page needed to communicate.
If you enjoyed this post you can get my FREE eCourse by going to"Coaching Business Blast Off".
What I learned today
1) Figure out who I want to coach or what my niche is.
2) Find the mini problems and challenges these folks face.
3) Let them know I understand them.
4) Let them know I have a solution.
Leave a Comment July 10, 2008
