How the Heck Do I Pick a Coaching Niche?
You will fill your coaching schedule when you define your target coaching niche and target your marketing to solve their problems and help them meet their goals.
Continue Leave a Comment October 24, 2009
Tag: niche
Get Coaching Clients by Choosing the Right Target Coaching Niche
Choosing the right target coaching niche is essential to the success of your coaching business. Experience in a particular field alone is not enough of a reason to choose that area as a target coaching niche.
Continue Leave a Comment September 6, 2009
Coaching Tools: The Laws of Consistency and Contrast
Persuasion is a skill that can be very helpful in coaching. Our goal as coaches is to help the client see past their limiting thoughts and beliefs to achieve their objectives. Sometimes those limiting thoughts and beliefs limit the "sight" of the clients so dramatically that we must help them see any available options and opportunities. The first opportunity we want to help a client see is the value they will receive from coaching.
Robert Caldini wrote the book "Influence-The Psychology of Persuasion." His research suggests that there are laws at work in our society and that we can count on the laws to hold true when it comes to influence and how we interact with others. Let's examine a couple of these laws and see how they can be applied to your coaching business.
The Law of Consistency
This law states that we have an unconscious need to stay consistent. We have a need to be consistent in the things we do, the things we say, the things we believe, and our other behaviors.
So anytime we are placed in a situation or position that violates the law of consistency we have the unconscious need to return to a position of consistency. What does that tell you effective persuasion? It says that as we work with someone we need to work with them in a way that allows them to be consistent.
1 Comment July 14, 2009
Generate Immediate Income with Local Marketing for Your Coaching Business
Every coach starts off differently but I have found that there are certain steps that prove to be effective for most coaches who want to generate some income right away. It is a great idea to begin generating income in your local market so you have ample funds to begin the process of marketing in a bigger scale and so you have some financial security and peace of mind.
Choose Your Target Coaching Niche
This single step is the most important element to the success of your coaching business. Your target coaching niche is the basis from which many key business decisions are made. Take your time and research your potential target coaching niches to choose the one best suited to you that is a viable market segment.
Your target coaching niche must be a potentially profitable market that suits your experience, passion, education, aptitudes, and interests. It is best to use some formal process to determine your target coaching niche. You can use your own process or you can use a process offered by people who have already succeeded in coaching.
Leave a Comment June 22, 2009
