Define you purpose as a coach and who you want to help. Create an irresistable offer for potential coaching clients and use keywords to make you site rank higher with the search engines.
Continue Leave a Comment October 1, 2009
Coaches tell me they want a successful coaching business all the time but when I ask them what does your business plan look like? "What is your marketing strategy?" Even "Who is your target coaching niche?" I get the same response "Well, I don't really have one yet." Well, I ask, how is that working for you?
Failing to plan for your coaching business is like planning to fail in your coaching business. You have to have a plan and work that plan. Would you go to a surgeon who did not have a plan for your surgery? Would you go to an accountant who did not have a plan for your taxes? Then why would you allow yourself not to have a plan for your own business?
Develop Your Marketing Plan and Work It
You must have a plan to marketing and grow your coaching business. Success does not usually happen by accident it requires planning and hard work on a consistent basis. Start with a marketing plan for your coaching business. Set goals and determine the strategies you will employ to reach those goals.
Your goals should include the income you desire, the number of hours you wish to work, the type of clients you want to work with, where you want to work and how you want to structure your business. Goals are not simply numbers of hours coaching or income earned they include lifestyle choices.
If you don't have a plan for how to attract clients to your coaching business then you need to get my "No Sales Required Client Attraction" home study program.
Leave a Comment June 23, 2009
