Tag: marketing
Suzan Schmitt "12 Weeks to Online Success Incubator" preview 7/12 at 8p ET.
Please be sure to register so you will get the link for the teleclass at
http://jeanettecatesincubator.com/prev
Here are the topics we will touch on…
First website/blog set up
Affiliate Marketing
Opt-in Page
Free Traffic
Article Marketing
Pay Per Click Basics
Resale Products
PLR Products
Your first product
You don't want to miss this course or
this FREE teleclass!
Register at
http://jeanettecatesincubator.com/prev
July 12, 2010
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You get two hours of teleseminars, transcripts, access to the member's site, and you can attend any live classes for FREE in the future.
June 21, 2010
We all think that are words are very important but it is not so. Our body and voice play a far more important role in communicating with our clients.
Continue October 13, 2009
Coaches ask me how to get more coaching clients using the
internet. That seem like a straight forward question but it is not so easy to
answer. There is a process involved in getting clients on the internet and
there are many steps that you must take to get the tools, technology and
knowledge that you need to succeed. I believe that the internet is the richest
source of potential coaching clients and I believe that all coaches should be
using the internet to market their coaching businesses.
Increase
the number of people on your contact list and you will increase revenue from
coaching.
They key to internet marketing is to have a growing
client list that wants to hear from you and has given you permission to market
to them. You must get people to opt-in to your client list. Opting in is when a
people to opt-in you must offer
(more…)
April 19, 2009
I can tell people all sorts of wonderful things
about my coaching and give them many reasons to coach and when I add a
testimonial from another person I give the statements credibility. When I add
several strong testimonials with website addresses and photos I give the
statements a lot more credibility.
If you do not have testimonials on your website you
are cheating yourself and your potential clients. You will get more clients
when they see that you have helped other people and those people want to tell
others about you and what you can do to help them. There are many ways to
(more…)
April 16, 2009
OK, so there are many ways to go about doing most anything and I often choose the hardest way but when I chose a mentor I made a great choice. You can struggle when you are doing something new or you can seek help from someone who has been there and done that.
If I told you there was a way to speed up your success,
avoid mistakes, save you time learning things you don’t know, and get support
from someone who has already gone through what you are about to do. Would you
be interested? Yes, I agree that this question should be a no brainer yet most
coaches
(more…)
April 6, 2009
Have you ever had an introductory session and you really felt like you helped the client and they seemed to be grateful for your help but they did not decide to coach with you. Don’t you just hate that and doesn’t it make you crazy wondering what went wrong? It could be because your session was not carefully designed to help them see how coaching with you will help them.
Introductory coaching sessions are not the same as regular coaching sessions.
An introductory session is not a sample coaching session it is an introduction to coaching and what coaching can do for a client. The purpose of an introductory coaching session is very different than a regular coaching session. Most clients are not familiar with coaching and what coaching can do for them. That is the purpose of an introductory coaching session. The session needs to
(more…)
January 4, 2009
What is a niche?
A niche is an area of specialization. It is a market segment that particularly suits your talents, experience, knowledge, and personality. It is a market segment that you can make your own, because it fits your expertise and your passion. A niche must also reach a viable market that is hungry for a solution to a pain or need.
Why Coaches Avoid Picking a Niche
Many coaches hesitate to pick a niche because they are afraid that if they narrow their target to a smaller specific group of people that they will miss out on too many potential clients. You can be a generalist coach but
(more…)
December 22, 2008
As a new coach are there question people ask about your coaching that make you squirm?
Face it, coaches who are just starting a coaching business often shy away from networking events because of the questions people ask that you stumble over answering. It is time to get over it and learn to answer those questions with confidence. Why not turn the question into an opportunity to invite someone for an introductory coaching session?
What do you do?
This is a common first question many people will ask at a networking event. You probably ask the same question of others. Your reply to this question should never be “I am a coach”. That statement can be included in your answer but your answer must be far more complete because many people do not know what coaching is. Include four key elements in your answer. Describe what you do, as a coach by stating whom you are, whom you help, how you help them, and what they get from your help. Who you are is your name and niche catch phrase. For example, “I am
Suzan Schmitt
the coach marketer”. Whom you help describes your niche coaching market. I help new coaches and coaches that want to grow their coaching business. How you help them reflects the challenges you help your niche market overcome. I help my customer get more coaching clients and increase their revenue. What they get details the benefits received by your clients when they overcome their challenges. My clients get more coaching clients so they can have the income and lifestyle they want while doing the work they love and help others.
Here is another common tough question.
How many clients do you have?
Even though coaching has been around for a long time there are still a ton of people who do not know what coaching is or how it could help them. I meet people every day who have no idea what coaching is or how I could earn a nice living doing coaching.
The person asking this question may not have heard of coaching and may be surprised that there are coaching businesses that help people in this way. This question is easy to answer if you have a full schedule of clients but if you are a new coach with few clients, this is a tough question. There are two ways to answer this question. You can tell them the limit on the number of clients you see per week, “I choose to see 15 clients per week maximum” or you can ask a question that addresses their underlying question. Most people, who ask this question, really want to know if you are a good coach and if you can help them. Tell them “that is a great question and I find that most people that ask that question really want to know if I am a good coach or if I can help them. That is why I offer an introductory coaching session. My introductory coaching session is a great way for people to experience what coaching is like so they can determine if coaching can help them”. Now you have answered their question next you want to ask if they are interested in finding out more about your introductory coaching session.
We will cover more difficult questions in my next blog post. I would like to know what questions make you crazy so we can work on good answers. Also, what challenges in your coaching business are troubling you?
December 11, 2008
Remember the purpose of an introductory session is to get clients to coach with you. An unstructured sample coaching session does not achieve that goal.
Build Rapport
People need to know, like, and trust you before they will want to coach with you. Building rapport is the first step to this process. There is an old sales motto that says, “like, likes, like”. What that means is that people are attracted to people that they see as similar to them.
Find Things You Have in Common
We like people who have something in common with us and who “act” like us. When you first begin a conversation with a new client, ask them to tell you a little about themselves and look for things that the two of you have in common.
Pay Attention to Their Personal Communication Style
Remember people like people like them so try to mirror some of their actions and behaviors. You are not doing this to be manipulative you are doing this to be observant and to improve communication.
Explore and Stimulate Their Desire for Change
Ask the client what part of their life they want to change. Remind them to deal in reality but explore all possibilities. After they answer continue to probe deeper by asking things like how would that look specifically, ask them what else that would look like, ask if there is anything else until you feel they have explored their desire deeply.
Stimulate Their Desire for Change
Our desire will increase as we become clearer about exactly what we want. You can help your client become more clear by asking what those changes will look like, what they will feel like, and what possibilities those changes will create.
My home study program "No Sales Required Client Attraction" gives you a guide to walk you through a sure fire introductory session.
Uncover Hidden Barriers, Limiting Beliefs, and Limiting Thoughts
No tricks to this step, just ask the client what could be holding them back from making the changes and reaching these goals. Ask them if there is anything that is stopping them or standing in their way to making these changes.
Magnify and Clarify the Pain if They do Not Make Changes
This sounds cruel but humans are motivated to avoid pain and we buy things based on emotion rather than logic so in order to help them you must make sure they have a clear motivation to change.
Let the Know that They are Not Alone
We see our problems and challenges as situations that face only us. Often we feel that we are the only person in the world that this is happening to and no one else has ever faced this specific challenge. We feel alone in our suffering.
Add Clarity and Direction to Your Plan for Them
Give the client an outline of the main areas of challenge you suggest they begin working on. Explain how your coaching strategy will address those areas.
Explain Your Coaching Structure and Fees
Explain your coaching fee structure making sure you have at least two options and ask which one they think is right for them.
If you like this article be sure to read "5 Things You Can Do Right Now to Get Coaching Clients"
December 8, 2008
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