Tag: life coaching business
We would all like to have more influence in our personal lives and our business. Robert Caldini, says that there are certain laws that apply to this great power and that we can harness those laws and use them to effect the outcomes of our interactions with others.
I would like to share two of those laws with you and discuss how these laws can help you attract coaching clients and how you can use them to persuade clients that coaching with you is a choice that will help them reach their desired goals.
The Law of Reciprocity
The law of reciprocity states that when someone does something for us or gives us something we feel a sense of indebtedness and we want to reciprocate in an effort to relieve that sense of obligation. When you take the time and effort to go the extra mile for your clients then they will feel an increased sense of indebtedness and loyalty. You can give to a potential client by helping them pinpoint what their problem is and showing them that there are many possible solutions.
Learn more about many client attraction strategies in my "No Sales Required Client Attraction" home study program.
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July 15, 2009
I surveyed the coaches on my list to find out what you would most like to learn about right now. The overwhelming response is that you want some exact steps to take to get clients now, right now! OK, I 'm going to tell you exactly what you can do to get 5 new coaching clients next week.
Now, I get to tell you what I most want from you because you are the one who has to actually do something to make this happen. I can teach you what to do until the cows come home but I cannot make you do a thing and none of my teaching will work until you get off your butt, stop making excuses and do this stuff! I want you to commit to do this stuff this week!
Stop lying to yourself!
I have heard it all so here are the top excuses for not truly being committed to having the coaching business you want. These are the things I hear endless numbers of coaches' whine about and use as their reason for not doing what they have to do to reach the goal they desire.
It is sort of funny that we are talking about coaches who are trying to have a business where they help other people overcome their challenges, solve their problems and reach their goals but they are whining to me that they don't know how to get clients.
If you don't have the skills or the knowledge that is one thing but once you find where to get the skills and knowledge of how to attract coaching clients then you are out of excuses and it is all on you! I am going to give you the tools so let's take a look at what else is stopping you or holding you back from getting what you say you want.
Top 3 excuses for not taking action to grow your coaching business
"I don't have any time". We all know that we always have time for what we love and want to do. If you don't have time to grow your coaching business then it is because you are choosing to do something else for some reason.
What are you choosing to do instead of taking time to market your coaching business? Let me ask you a few questions to help you take a look at how you really spend your time? Do you take a lot of self help classes? Do you spend time continually learning how to do things rather than doing them? Do you watch television? Do you really need to work as much as you do or could you cut back your "real job" hours and trust that you will make it on the reduced income?
Document exactly how you are spending your time. Write down your true activities for the next week and document exactly how you spend your time then stop doing the things that are not helping you have the time you need to grow your coaching business.
You will probably have to sacrifice to get your coaching business of the ground. Reduce your monthly expenses by 10% by cutting out things you don't really need and things that are a distraction to growing your business.
Stop finding excuses to keep doing what you have been doing and find the time and money you need to grow your coaching business. Dedicate one hour each addition hour each day to taking actions that will support your business growth.
"I don't have the money".
Absolutely everyone can reduce their living expenses by 10% and be perfectly happy! Could you live on your income if it were reduced by 10%? Do you have cable TV, a cell phone with email and a digital charge monthly? Do you get a manicure or a pedicure regularly? How often do you eat out?
"I don't know what niche to coach".
If you have not chosen your target coaching niche, defined your target coaching niche, set up your business structure, developed your identity statement or unique selling proposition then get my "Coaching Business Blast Off" home study course.
Invest in your business.
But don't invest if you are not going to do what the course directs you to do because these are the primary things you must do or your coaching business is destined to fail. Simply put you cannot sell to a market if you don't know who the market is!
I know two things for sure. One, if you keep doing what you have been doing you will get the same results you have been getting.
If you do nothing then nothing then your coaching business will not grow and eventually it will only be a wishful thought.
June 1, 2009
Find a Person Who Has Done What You Want to Do and Follow Them
Years ago people who wanted to learn any skill or trade would follow a person that had spent years perfecting their practice of that skill by becoming an apprentice. An apprentice watches a master as they perform their art taking advice from that master and closely following their instruction.
Apprentices do this because they have respect for the time the master has invested in perfecting their skill and the apprentices realizes that to attain that level of skill they too will have to invest time and effort.
Does that mean that all the work done before reaching the level of mastery are without value? No, absolutely not. They have a great deal of value and the apprentice is paid according to the level of skill he or she has achieved.
The same is true of coaching! At first, you may not feel comfortable charging hundreds of dollars per session for your coaching. You may not even feel comfortable charging at all and that is fine.
Just start coaching and you will soon
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May 27, 2009
There are several challenges that hold coaches back from creating the thriving coaching business they desire. Make certain that you are not falling prey to this thinking. If you have suscribed to this thinking then you can quickly change once you have identified it.
Education Stagnation
Months of learning in coaching school and tons of role playing session just does not cut it when it comes to confidence in your ability to coach another person who comes to you for help. I don't know a single coach who graduates from coaching school feeling that they are really qualified to coach clients and have no reservations about their skill level.
Many coaches have a hard time hanging up their sign and inviting clients to coach with them because they lack the inner confidence they need to ask others to pay for their services. So instead of getting started coaching they decide they will be a better coach if they take one more coaching course or get, one more certification, or learn one more coaching technique.
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May 25, 2009
Your job as a coach is to get your clients to take action and make changes in their thoughts, behavior, ideas that will lead them to greater fulfillment and happiness. We know that people make decisions based on emotion primarily and logic secondarily so to be effective at getting new coaching clients you must use emotionally charged language to encourage potential clients to become coaching clients with you.
There are some very basic emotions that motivate all people though they motivate each of us differently. Using words that appeal to these emotions will increase your ability to move potential coaching clients to take action and sign up for coaching with you.
Fear of Loss
Fear is one of the strongest and most basic human emotions because it helps us survive as a species. Appealing to the fear of something or the safety of something is a dynamic way to speak directly to the heart of an issue. You want to let the client know how your coaching will help them to overcome that fear. Words like protect, save, avoid, conquer, overcome, and safe address a person's fear of loss.
Greed or the Fear of Not Getting What You Want
This is a powerful emotion that can drive us to take action even to take inappropriate action. If people did not have greed or the need to get what they want few would take action to do much in their lives. So this emotion does serve a good purpose. Get, amass, proven, results, more, all, and everything are all words that appeal to the emotion of greed and motivate people to take action so they will get or not lose out.
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May 18, 2009
To have a successful life coaching business, you must answer the question "what motivates people to begin coaching"? Why do potential clients make the decision to purchase your coaching or your products? Is it because you appeal to their sense of logic? No, not a chance, the fact is people buy based on emotion. They buy because they want something that they believe will benefit them.
If you make a strong emotional appeal to their needs then potential clients will buy your coaching. The question is how do you do that, when do you make that appeal, and where do you make that emotional connection?
Answer the question "What does your coaching client want or need"?
You must have defined and know your target coaching niche before you can think about determining their wants or needs. Once you have defined your target coaching niche, ask yourself and your clients or potential clients what their problems and challenges are. If you have not defined your target coaching niche then get "Coaching Business Blast Off" home study program and use the niche evaluator to clearly define your target coaching niche and describe them. You have some idea if you have researched your target but the best way is to speak directly to your market and get their answers. Survey you target coaching niche and determine the ten greatest challenges, needs and desires. Then determine all the smaller problems that result from the larger more basic challenges.
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May 16, 2009
Keywords are
very important is a lot of different internet marketing strategies. You need
good key words to find your niche, use in headlines, use in your domain name,
use in titles and countless other uses. But that is one area that I have to
admit I have not done as good a job as I should have. I don’t know why I have not
spent as much time as I should but the honest truth is that I have not. Perhaps,
it is just not exciting enough for me. Do you think you have researched your
key words fully?
Simple easy
steps are always a good way to approach any challenge so let’s look at some
steps to researching your target coaching niche and key words. If you have not clearly defined or chosen your target coaching niche then I suggest you complete "Coaching Business Blast Off" because a clearly defined coaching niche is an essential before you can choose keywords. This process
will also give you great words and ideas for
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May 1, 2009
It all
started with MySpace and teenagers but now social media is huge and an amazing
way to market your coaching business. Many of us think about social media as a
way to stay in touch with friends of waste a few minutes “people watching”.
In the past
this may have been true but now social media is a productive, effective and
free. Social media is the biggest marketing secret out there today! Obviously
when you first start out on the internet you do not have a list of people who
are in your target coaching niche. Yet
the key to internet marketing is a large and responsive contact list. The
question becomes what can a coach do to increase the number of potential
coaching clients on
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April 29, 2009
You can dramatically increase your coaching income and provide
practical and affordable solutions to you target coaching niche by creating products. There are only
twenty four hours in one day limiting in the number of clients you
can coach so you must find other income generating resources to increase your
coaching income without increasing the number of hour you are working. Coaching
information products provide you with another source of revenue while
providing more coaching clients with resources to make the changes they desire.
Product
development is a creative process that can be broken down into steps so that
any coach can create helpful coaching products to serve their target niche
market. You don’t have to be a creative genius to develop coaching products all
you have to do
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April 14, 2009
There is a limit to the number of people that you can coach because there is a limit to the number of hours in a day that you can see clients. As long as you are trading time for money you are limiting the amount you can earn. When you add multiple income streams you increase your earning potential exponentially. You can increase your income by adding revenue through group coaching, membership sites, teleseminars, telecourses, joint ventures, and affiliate income.
Group Coaching
Group coaching is a way for you to help clients who cannot afford one on one coaching and earn more money per hour at the same time. In today’s economy many people are on a tight budget and cannot afford one on one coaching but still would like to have the benefit of coaching. Group coaching is
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April 5, 2009
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