Coaching requires that people feel safe and comfortable before you can be effective and reach your goals. As a coach or a teacher it is critical that you foster and environment where clients feel safe and are able to share openly.
Continue Leave a Comment February 10, 2010
Be an observer of your target coaching niche and you will soon find out what their needs and challenges are. By joining groups related to your target coaching niche you will discover their problems and be able to help them discover solutions.
Continue Leave a Comment November 28, 2009
We all think that are words are very important but it is not so. Our body and voice play a far more important role in communicating with our clients.
Continue Leave a Comment October 13, 2009
Make time to market your coaching business and it will pay off exponentially. There are many things that you can do each day to market your coaching business that can be done in less than one hour.
Continue Leave a Comment October 9, 2009
Learn how to give your clients the services and products they want and how to keep them happy over time. Happy clients are clients that stay with you and continue to buy your services and products.
Continue Leave a Comment October 7, 2009
Define you purpose as a coach and who you want to help. Create an irresistable offer for potential coaching clients and use keywords to make you site rank higher with the search engines.
Continue Leave a Comment October 1, 2009
Writing copy for your website and promotional materials is not an art form. There are simple steps and guilines you can follow to write enticing and attractive copy that will get you coahcing clients.
Continue Leave a Comment September 25, 2009
Coaching products allow coaches to reach many more people than is possible coaching one on one. However, to get people to purchase and consume those products we must become master motivators. The word motivate is critical to writing good sales letters so it is essential that we understands what motivates people.
Most people are more motivated to avoid pain than they are to seek pleasure. However, studies also show that people are more willing to spend large sums of money to reach a goal. That is why people will spend tens or hundreds of thousands of dollars on education.
The point is that both types of emotions, positive and negative, play a huge part in our motivations to take action so we must think about how to use those emotions the goal is to cause action. Let us take a look at the some of the positive emotions as described by Napoleon Hill the author of “Think and Grow Rick”.
Love
We all have the desire to be loved. When you motivate with love then you have hit the tap root of human nature. Look at all the things we do to ensure that others love us. We buy billions of dollars worth of perfume and cosmetics to be attractive to love. We give to others because we love them or we desire that they love us. We make huge sacrifices for others that we love. Love is probably the single most powerful motivator of human kind next to fear.
All of this means that people are motivated by the desire to have the love of others and to express our love for others. Touch on these desires and get straight to the heart of the matter.
Show people how they can love or be loved by using coaching to reach their goals. Remember when we do something to increase our self-esteem we are also loving ourselves and there is no greater boost to self esteem that reach a goal.
Enthusiasm
Enthusiasm can sell all by itself. We have all gotten wrapped up in the pitch of an enthusiastic person. Enthusiasm is contagious and is a strong motivator. I know you have been swept up in the enthusiasm of another person and based on their enthusiasm you have taken on and accomplished a task or goal that you may not have achieved without that motivation of enthusiasm from the other person.
People are most authentic and enthusiastic about their passions so make sure that you are coaching in a niche that you are passionate about. Your enthusiasm will be contagious and will attract clients with little effort on your part.
When you know that you can serve your target coaching niche and help them to overcome their challenges and achieve their goals and you can communicate that certainty and enthusiasm then you will see clients flocking to your coaching business.
Loving people, helping them love themselves, and passion for your coaching niche are an unstoppable attraction force. If you can communicate those emotions in your sales copy then you will have a powerful tool for getting new coaching clients.
Leave a Comment September 1, 2009
To get coaching clients and stay in front of your competitors you must have an advertising strategy, an internet presence, and be consistent.
Continue Leave a Comment August 19, 2009
We would all like to have more influence in our personal lives and our business. Robert Caldini, says that there are certain laws that apply to this great power and that we can harness those laws and use them to effect the outcomes of our interactions with others.
I would like to share two of those laws with you and discuss how these laws can help you attract coaching clients and how you can use them to persuade clients that coaching with you is a choice that will help them reach their desired goals.
The Law of Reciprocity
The law of reciprocity states that when someone does something for us or gives us something we feel a sense of indebtedness and we want to reciprocate in an effort to relieve that sense of obligation. When you take the time and effort to go the extra mile for your clients then they will feel an increased sense of indebtedness and loyalty. You can give to a potential client by helping them pinpoint what their problem is and showing them that there are many possible solutions.
Learn more about many client attraction strategies in my "No Sales Required Client Attraction" home study program.
Leave a Comment July 15, 2009
