Success in Coaching and Internet Marketing is the Result of Learning from Failure. Don’t be stopped by some set backs just learn and move forward.
Continue Leave a Comment November 16, 2009
The biggest problem coaches have when they are starting out is deciding on and defining a target coaching niche. I had the same trouble because I thought if I narrowed my niche to a specific target then I would be eliminating too many people and it would be more difficult to get coaching clients.
You must narrow your niche to be able to reach and communicate with people effectively. When you have a strong interest or a passion for a particular group or niche then you are far more attractive to that group and you are better able to communicate effectively.
Turning a passion or a hobby into a vocation is a great way to determine a target coaching niche. Many people spend a lifetime working at a job that has nothing to do with the things they are passionate about. Your passion for your coaching niche is a very attractive component to a successful coaching business.
Accomplishments
Coaches forget to take into consideration all of their accomplishments especially when they are not education or work related. Perhaps you have done charity work in a specific field and excelled in that area.
Many people are superb at one aspect of their job but it is not an aspect that is praised or valued so they don’t realize how much they have accomplished. For example, leadership is an area that is seldom truly recognized or celebrated.
A good way to recognize your accomplishments as they relate to your potential niche is to examine the ways in which you have best served others. What ways have you been instrumental in helping others overcome challenges or reach their goals?
Gifts and Talents
This is another area where most coaches have one superior quality that they don’t recognize until they examine it closer. Most of us have a unique gift or talent that has been evident since we were children but often that gift or talent is not one that is acknowledge by society in a big or official way.
Many coaches are great listeners with huge compassion filled hearts. They seem to be the person in a group or in a family that everyone turns to for consultation of advice. This is often an unrecognized gift or talent. Perhaps you are a great writer and you have a way of inspiring others through your writing. You could be a great story teller and help others by relating your message through story.
Each of us has special gifts and talents as a person and as a coach and you will have the most success when you are able to use your gifts and talents to help those you coach.
Leave a Comment September 8, 2009
Avoid some mistakes that can prevent you from having a thriving and growing coaching business. Focus you marketing on how you can help your clients and try new marketing ideas to boost your bottom line.
Continue Leave a Comment August 21, 2009
Who has time to spend in social media? Coaches ask me if they should "waste" time with social media and my answer is an emphatic yes! Social media marketing is very effective if you do it right and with purpose. Some coaches get into trouble with social media marketing because they get too caught up in the social part and forget about the marketing part. I set aside a certain amount of time each day for social media marketing and try not to exceed that time limit.
You should make sure to post to your blog at least three times per week. Posting on your blog draws the search engines to your blog and gives
Leave a Comment July 29, 2009
