When you are communicating you must know who you are talking to and you must have a plan for what you are wanting to communicate. Give your target coaching niche the information the desire.
Continue Leave a Comment October 20, 2009
Keyword research is not just the territory of techno geeks. It is one of the most important things you can do to improve your online results for your coaching business. Learn how to spy on your competitors and out smart their marketing efforts with the best keywords.
Continue Leave a Comment September 17, 2009
Get free and easy traffic to your website by writing great articles that will draw in your target coaching niche. Potential coaching clients are hungry for information on subjects that they are interested in. A person can have an interest in a subject because they enjoy the subject or because they have a challenge with the subject.
The key to successful article marketing is to write a lot of great articles your target coaching niche will be interested in and articles publishers will run with and publish.
There are several tried and true formats that will help you easily write articles. The basic format is to define a problem, increase the pain the problem causes, offer a solution, and summarize.
Get Out of a Trap
We have all felt that we were trapped by something. We have made choices or can't see any choices before us and we feel trapped.
Use this method to write an article that will help your target coaching client understand a particular trap. Follow this template to write great articles about getting out of a common trap for your target coaching niche.
Choose a trap that your target coaching niche commonly falls into and
Leave a Comment June 7, 2009
Staying in communication with your prospects and providing value is the key to getting more clients and growing your coaching business. Get the secrets to making timely and valuable offers that will attract clients to your coaching business like crazy.
If you want a growing contact list and coaching business you want to stay in contact with your clients by offering them high quality products, services they desire, and provide added value on a consistent basis. Always deliver more than the client expects.
The key is to provide value on a consistent and regular basis so that your services and products will remain top of mind with your clients and potential clients. The best way to do this is to have a schedule of regular marketing activities.
Consider all of the following elements when setting up a schedule for your marketing.
What is the main message you want to deliver to your clients?
I suggest that you decide on a message theme for each month or every couple of weeks. Write articles, blog posts, and deliver added value pertaining to the same topic. So if your topic is life balance then you could communicate topics like meditation, visioning, good nutrition, and rest.
Develop a schedule for delivering your communication and offers.
Use a calendar to schedule your promotions and offers. How often will you schedule articles, teleclasses, product launches, and newsletters. The frequency you use to contact your potential clients will depend on your target coaching niche and what you judge appropriate.
I suggest that you communicate with your target coaching niche at least two times per month using different modalities. Don't be afraid that you are bothering them because you will be offering information they are interested in and they always have the ability to unsubscribe from your list.
Determine what products and services you are going to offer.
Once you have determined a topic then you can decide what products you want to offer. You can offer the same product that relates to several topics, you can offer several products relating to the same topic or you can offer a specific product for each topic. Products can include special reports, audio recordings, teleseminars, webinars, videos and workshops.
What will you charge for your product and what will you give away for free?
Let's talk about client attraction and giving great value for free. You should always let potential client sample your products or services by giving away valuable free information. I suggest that you give a free report or do a free teleclass at least once a month.
Determining what you will promote what you will give away and what you will sell and scheduling them to reach your target coaching niche on a regular basis will ensure that you gain top of mind awareness as a valuable resource to your clients and prospective clients.
Staying in communication with your prospects and providing value is the key to getting more clients and growing your coaching business. Get the secrets to making timely and valuable offers that will attract clients to your coaching business like crazy.
Leave a Comment May 31, 2009
It all
started with MySpace and teenagers but now social media is huge and an amazing
way to market your coaching business. Many of us think about social media as a
way to stay in touch with friends of waste a few minutes “people watching”.
In the past
this may have been true but now social media is a productive, effective and
free. Social media is the biggest marketing secret out there today! Obviously
when you first start out on the internet you do not have a list of people who
are in your target coaching niche. Yet
the key to internet marketing is a large and responsive contact list. The
question becomes what can a coach do to increase the number of potential
coaching clients on
Leave a Comment April 29, 2009
This is the first article in a three part series about attracting clients because they know, like and trust your as a person and as a coach.
People buy from you or decide to coach with you when they know, like and trust you. I do not know where this idea originated but it is commonly accepted in the marketing field and I believe it to be true especially for services such as coaching. When I first heard the idea of know, like and trust I readily accepted it but quickly realized that I was not sure how to make it happen in my business. How exactly does one get potential coaching clients to know like and trust you? This article will examine and expand on each area.
Know
Potential coaching clients can get to know you through your workshops and presentations, articles, website, blog and other forms of communication. I would like to focus this article on the introductory coaching session. I hope that you have attracted a coaching client to an introductory session with a seminar, article, or workshop and now you have to opportunity to spend some time one on one and enroll them in a coaching program.
This is the time to allow your client to get to know who you are, to share why you do what you do and how your passion for your work is a benefit to them. Clients want
Leave a Comment February 16, 2009
Many businesses struggle in January but it is boom time for coaching. People are predisposed to making changes in their lives at this time of year. Get out and get some speaking opportunities where you can talk about the process of change. Do a workshop on the topic of change.
Workshop Outline
You can develop a workshop that inspires people to define they changes they would like to make, gives them a plan for making those changes and holds them accountable for the changes. Gear the workshop to the group you are talking to for example
Leave a Comment December 31, 2008
Stop trading time for dollars! If you have been coaching for very long at all you have come to realize that, your time will place a limit on your income. Some coaches are able to charge extremely large amounts for coaching but the vast majority of coaches have to stay competitive with their market. To increase your income likely you will have to coach more hours then there goes you freedom and flexibility. Multiple streams of income will increase your revenue without increasing your work hours.
What multiple income streams are possible for coaches?
All coaches should have a niche that they specialize in and within that niche; there are multiple topics to focus on. For example, I coach coaches on how to grow their coaching business so possible topics are, marketing, introductory sessions, pricing, internet marketing, networking, sales, writing and many more. Each one of these topics is a possible product. You can learn a lot more about earning multiple streams of income in my home study course "Coaching Business Blast Off"
What is a product?
You can and should develop several products from any coaching topic within your niche. A coaching product can be
Leave a Comment December 30, 2008
