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Twitter

Let’s talk about specifically how to get a large number of targeted followers on Twitter. An easy way to get followers that are interested in your target coaching niche is to steal them from thought leaders in your niche. For example if your niche is the law of attraction then you might want to search for a thought leader in that area like Joe Vitale and follow the people who follow him. When you click on followers on the thought leader’s home page then you will get a list of all the people that follow that person. All you have to do is follow those people because they will likely have an interest in you and what you have to offer.

I always review each person that follows me or follows me back to make sure that they are a person that has interest in my niche. If they do seem like a potential client then I send them a direct message that offers them a free eCourse. Of course they have to opt-in to my list to get that free eCourse and that is how I bring potential clients to my list from Twitter.

I am about to accept registrations for my complete course “Social Media Made Simple”.

I also often put out a tweet that is a golden nugget of information from one of my blog posts or articles and includes a link to that post or article so that I can encourage people on Twitter to visit my articles and blog posts.

You can tweet about your teleclasses and products but only after you have tweeted about things that are helpful to others.

“It is all in the list”, that is what many Internet marketers will tell you about what it takes to sucessfully build your coaching business online. There is truth in this statement but this is one case that size alone is not all that matters. To get coaching clients you need a large and responsive list.

You want to have as many people as possible on your opt-in list and you would like all of those people to be as responsive as possible. Responsive means that they buy what you want them to buy or do what you ask them to do like go to a specific webpage. A responsive list is one that is interested in what you have to offer. They want to be on your list because you continue to offer products and information that they desire. They are people that want to hear from you on a regular basis. This is a list that will help you get coaching clients.

Forums
Forums are places on the internet where people who have similar interests gather to discuss issues and subjects that are relevant to them. People in forums are looking to have discussions with others who they can share with and learn from. Every forum is different and they each have different rules so be sure that you follow the rules and the protocol of the particular forum that you are participating in.

If you want the best resource I have to offer on attracting coaching clients then you need to look at my home study program “No Selling Required Client Attraction”. This is my most complete client attraction program.

You want to be helpful you want to serve the other members of the forum. I have a little motto that says

If your first session with a client is a solution oriented coaching session and you are not converting prospects into clients then perhpas another approach to the introductory coaching session will prove more fruitful.

Far too often coaches deliver the wrong message to potential coaching clients. Your message should motivate potential coaching clients to set a time and date for an introductory coaching session. Your message should be about them and not about you. You need to know the challenges and problems that your target coaching niche faces. Your message should let them know you understand their needs and that you have help for them.

Potential coaching clients are interested in what you can do to help them. They are not interested in your coach training, your coaching methods, your services or your products. Potential clients want to know how you can help them reach their goals or solve their problems. Your communication must be

In a conversation with one of my coach clients I realized that all the internet marketing skills and offline marketing skills in the world will not get coaching clients unless you know how to have a conversation with people and build their interest in coaching with you. Are your using all the opportunities you have to promote your coaching business and to entice potential coaching clients to work with you?

Are you in front of your customer?
Signing up coaching clients requires that you have the opportunity to have a conversation with them. Your marketing efforts should lead potential coaching clients to call you or set a date and time on an automated calendar to have an introductory coaching session. Are you directing your marketing to a tightly honed target coaching niche?
It is imperative that you narrow your target coaching niche so that they can quickly see that they want what you are offering. If your niche is too broad then your message cannot be specific enough to motivate them to take an action. The action you want the potential customer to take is to set an appointment for an introductory coaching session. I offer a complete program for getting new coaching clients “No Sales Required Client Attraction” home study program.

Entice but don’t instruct.
In coaching school they teach coaches to begin the conversation telling the prospect all about coaching. You are taught to explain what coaching is and what it is not and then to cover the process, your particular coaching agreement and structure. This is the wrong thing to do! First you must

Why is it that coaches of all people neglect to plan for their business? We seem to be able to help others but when it comes to our own business we just don’t quite make it. You must plan for success in the coaching industry and you must give yourself time to achieve that success. Success in any business will not be instant.

You must allow time for your business to grow and become profitable and you want to make sure that you are able to cover your expenses during this period of initial growth. If you are a new coach just starting out you should learn about starting your coaching business with “Coaching Business Blast Off”.

Keeping Reserve Funds
When you are  starting a coaching business you should have enough cash to cover three months of living and business expenses. A new coach needs six months in reserve or a part-time supplemental income. If you are currently working a full time job and starting your coaching business then I suggest that you save all of your coaching income until you have the six months living expenses in reserve.

Having these funds to fall back on takes the pressure off and allows you to focus on coaching and attraction marketing. If you are desperate for coaching clients so that you can pay your rent then it will show when you are working with clients. Marketing your coaching business is a process and it will take time to work so you must be prepared to supplement your coaching income during the first few months of your coaching business.

Business Expenese
Your success Depends on your abiltiy to determine

If you want to have a successful email marketing strategy then you simply have to get people to open your emails. We all work very hard to build a large list of subscribers so we can email them and often we don’t think about how many of our subscriber actually open and read our emails.

What Gets Your Emails Opened?

Email marketing, the gurus say that it is your subject line that gets your emails opened. I agree that the subject line is important but I believe that it is the from name that gets your emails opened. I believe that it is important to build a relationship full of personality with your contact list. You will need a shopping cart system to manage your email marketing.

I open the emails from people I like and I like the people that I feel I know and have a relationship with. I like people that give me good information and keep me interested in

Getting to know your target coaching niche and knowing what their challenges and problems are is what will make you and your coaching attractive to them. This requires some effort and thinking on your part. You will need to do some research to find out where your target coaching niche gathers.

Where do They Gather? The answer to this question will determine where you will find them to communicate with them.  Knowing where they gather on the internet could be crucial to your marketing efforts.

What Groups do They Join? Again, the answer to this question will help you figure out where to find them on the internet, which can be key to your success, and it will help you determine the groups that will be good speaking opportunities for you to explore.

These two questions are critical to gathering more information and research about the needs, desires, challenges, and goals of your target coaching niche. You will want to find live and internet based groups that are relevant to your target coaching niche so that you can join those groups and observe what they are talking about.

Become and member and an observer to listen to them and find out what their greatest challenges are and what goals they have. 

You want to search out groups and forums that are relevant to and filled with people in your target coaching niche. Once again we will turn to Google. You can search in groups under Google or you can type your niche followed by group or forum and search. You will find several groups to join that way. You do want to join the groups so that you can get into the discussion and see what people are talking about as well as add to the discussions.

Monitoring these groups will help you zero in on the issues that are of the greatest interest to potential clients in your target coaching niche. Pay particular attention to the things that challenge people in your target coaching niche especially the topic that come up repeatedly. There will almost always be three topics that people bring up time and time again.

You next job is to discover all you can about possible solutions to these problems. Making note of the problems and possible solutions then developing common issues that could have common solution is a good way to begin creating systems and programs to help people in your target coaching niche.