Choosing the right target coaching niche is essential to the success of your coaching business. Experience in a particular field alone is not enough of a reason to choose that area as a target coaching niche.
Continue Leave a Comment September 6, 2009
Workshops and Seminars are the best way to get your coaching message to many people at one time. You can also make your audience hungry for you products and sell the after the workshop or seminar has ended.
Continue Leave a Comment August 27, 2009
When I talk about marketing coaches tend to take off their coaching hat and put on their salesperson hat. In most cases that is not such a good idea because they also go from being authentic or real to being the salesperson they imagine they should be.
We all have an image of sales people and most of the time that image is not very attractive so why put on a salesperson hat or persona to attract clients? Does not make sense does it? It is important to stay who you are as a coach when you are inviting people to coach with you and avoid becoming the salesperson you think you should be.
I would like to share some things to think about the next time you have the opportunity to talk with someone about coaching with you or the next time you are at a networking or marketing event and interacting with clients.
Customers or Clients are Humans Too
It is funny how we take on a role in a given situation and see the other person as a role and not a human being just like us. Your customers have the same hopes, dreams, desires, challenges and fears that you do or that you have had.
With the age of internet and email we forget that there is another human on the other end of that email or sales copy. Try to interact as personally as possible to all emails and customers to create a win-win relationship.
When you are writing copy for a sales letter or an email picture one of your clients in your mind and write specifically to them. This will help you keep the tone more personal.
Leave a Comment June 5, 2009
