Tag: article marketing
The hardest part about writing a great life coaching article each week is generating new article ideas so I have discovered several idea generating strategies. Sometimes an idea just enters my brain and screams to be written but that is the least common method of idea generation for me.
Get Coaching Clients with a Great Topic
Many times I come across a common problem that my coaching clients have and I address that issue. I know it is a common problem because I hear about it in many ways. Often I get questions on the same issue several times over a week or two. I see that people are talking about the problem when I am in a relevant forum or group.
I like to read articles and blog posts from other people in my target coaching niche to see what they are talking about and get ideas from that. I never duplicate another coaches' work but I do get ideas from reading their information. Sometimes those ideas are not related to the main topic but are sparked by a portion of the article or blog post.
I also like to
(more…)
July 25, 2009
If you want to use the internet to get coaching clients then you must attract potential clients to your site and build a list of contacts. Not many people will hear about your offer and sign up for coaching on the spot. Most people have to get to know you and see how your coaching is going to help the solve a problem. This process takes time and requires communication. To do both those things you need to capture names and email addresses so that you can begin to communicate.
Writing articles is a great way to let potential clients know who you are, direct them to your site, and to provide valuable informaiton so they can get to know like and trust you. I want to share some template that are easy to follow and can help you write client attracting articles quickly and easily.
Check List to Success
Everyone loves the idea of a check list because it simplifies a complex process and breaks it down into manageable steps. Readers love checklist articles and checklist articles are quick and easy to write. If you need to write an article fast then write a quick check list article and your readers will flock to it.
Begin your article by telling your reader why you have created this check list and how using it is going to benefit them. Make sure you use keywords in the title of your article and in the name of your check list. The keywords will draw the search engines to your article.
Next, give the reader the steps in the check list. Tell them
(more…)
June 9, 2009
Get free and easy traffic to your website by writing great articles that will draw in your target coaching niche. Potential coaching clients are hungry for information on subjects that they are interested in. A person can have an interest in a subject because they enjoy the subject or because they have a challenge with the subject.
The key to successful article marketing is to write a lot of great articles your target coaching niche will be interested in and articles publishers will run with and publish.
There are several tried and true formats that will help you easily write articles. The basic format is to define a problem, increase the pain the problem causes, offer a solution, and summarize.
Get Out of a Trap
We have all felt that we were trapped by something. We have made choices or can't see any choices before us and we feel trapped.
Use this method to write an article that will help your target coaching client understand a particular trap. Follow this template to write great articles about getting out of a common trap for your target coaching niche.
Choose a trap that your target coaching niche commonly falls into and
(more…)
June 7, 2009
I have been talking about a lot of big picture stuff over the last few weeks but today I want to focus on some small stuff that will really help you get traffic to your site. There are so
many things to do and think about when you have a coaching business that
sometimes the subtle but effective strategies get lost in the shuffle.
You have
probably toiled over decisions and challenges involved in getting a coaching
website that you like up and running and now that it is you feel like the job
is done. I thought the same thing until I realized that the website did not do
my coaching business any good unless it
(more…)
April 30, 2009
Write Articles That Attract Coaching Clients to Your Website or Blog. Articles are a wonderful way to share your expertise and knowledge while inviting potential coaching clients to visit your website or blog. Writing and submitting articles is an essential part of a well rounded coaching business marketing plan.
What should I include in the main part of my article?
Your top goal in the body of your article is to provide readers with information that they are looking for and that they can use to take immediate action. Share your expert knowledge on a subject that is vital to your target-coaching niche. Offer the reader tips that they can utilize immediately. Help the reader recognize common issues or challenges and offer strategies that can help people in your target-coaching niche reach their goals and dreams. No need to freak out over
(more…)
March 16, 2009
