You can and should encourage your customers and clients to bring customers to your business. Satisfied customers are happy to help you grow your business by referring you to others but they will not think about doing so on their own.

You must ask them and offering a reward does not hurt either. Think about how much you enjoy it when a business gives you something in response for supporting their growth by making a referral.

The Power of a Referral
You can talk about how great you are all day long but nothing speaks louder than when someone else talks about how wonderful you are. A great referral is a powerful resource that can sway almost any customer. It is hard to beat a testimonial or a referral from a customer that has experienced your services and had a great experience that they want to share.

A satisfied customer singing your praises to another customer is perhaps the most compelling forms of advertising you can get and it is free! The referral cycle is self perpetuating because the person that gives your business a referral becomes invested in the success of your business so they are likely to give more referrals and referrals have a far higher sales rate than cold calls. There is no better way to increase sales without increasing expenses than referral marketing.

Plan to Get Referrals
You must have a plan in order to get referrals at a high rate. Great customer service is essential to getting referrals but it will not insure referrals. Building your businesses referral rate requires planning, strategy and tactics.

Many coaches assume that when their clients see results that they will want to refer them to others but that is not how it works. You must encourage customers to make referrals for you. They may not have thought of referring you to someone else until you ask. Once a satisfied customer is aware that you would like them to help you and your business with referrals they are usually more than happy to do so.

Don’t make the mistake of thinking that it is an idea that will pop into their mind without you asking for the referral and having a plan to make it easy for them to refer you.

Let’s talk about specifically how to get a large number of targeted followers on Twitter. An easy way to get followers that are interested in your target coaching niche is to steal them from thought leaders in your niche. For example if your niche is the law of attraction then you might want to search for a thought leader in that area like Joe Vitale and follow the people who follow him. When you click on followers on the thought leader’s home page then you will get a list of all the people that follow that person. All you have to do is follow those people because they will likely have an interest in you and what you have to offer.

I always review each person that follows me or follows me back to make sure that they are a person that has interest in my niche. If they do seem like a potential client then I send them a direct message that offers them a free eCourse. Of course they have to opt-in to my list to get that free eCourse and that is how I bring potential clients to my list from Twitter.

I am about to accept registrations for my complete course “Social Media Made Simple”.

I also often put out a tweet that is a golden nugget of information from one of my blog posts or articles and includes a link to that post or article so that I can encourage people on Twitter to visit my articles and blog posts.

You can tweet about your teleclasses and products but only after you have tweeted about things that are helpful to others.

News organizations and businesses of all shapes and sizes are recognizing that social media is the wave of the future in marketing and is a marketing avenue that simply cannot be ignored. Progressive companies and politicians use social media to increase their market share and reinforce their brand.

What are the Reasons to be Involved in Social Media?

Marketing is now a two way street built on relationships. The days of large companies setting trends and telling the consumer what they will want and like are long gone. The internet has created a platform for consumers to give public feedback to businesses and the Internet allows that feedback to travel worldwide in seconds.

Some of the reasons businesses are getting involved in social media marketing

Write Client Attracting Articles in Twenty Minutes or Less!

If you have a website or blog but no traffic then you need this class!

You will learn how to drive traffic to your site and get potential clients on your list so you can continue to market to them. Yes, you have to market to get coaching clients! You don’t have to sell anyone anything but you do have to make offers and be persuasive. How are you going to change people’s lives if you can’t get them to coach with you?

Show potential clients that you can help them reach their goals and overcome their challenges by writing articles, blog posts and tweets that demonstrate how well you understand them and their needs and do it in 20 minutes or less. Writing great articles does not have to take a lot of time. The more articles you write and get published the more traffic your site will get and the more clients you will get.

Claim Your copy of  “Content Creation Made Simple” NOW!

Using all Levels of Products in Your Business

It’s easy enough to say that you need a product line. But how do you plan and produce a product line? What does it mean to have a line of products as opposed to a product or just a bunch of products? I believe you need to follow the product funnel model. When you follow the product funnel model you will have product to sell to anyone at any point of the buy cycle.

Picture in your mind a funnel. Coming in the top of the funnel are prospects. These people enter your funnel from your FREE and very low end offers.  Every prospect who buys something purchases what for that customer we can call the front end product. The vast majority of your first-time buyers will purchase something from you that represents low risk, high potential return, and gives them a chance to get to know you as an information provider.

When someone takes you up on your FREE offer or buys something they

Creating the Environment for Learning.
Participants in a coaching workshop must feel safe in the learning environment before they will participate fully in the learning experience. We all know as adults we carry a great deal of armor with us into most situations especially business situations where we do not know exactly what is going to happen or how we fit in. Get more information about conducting workshops and attracting coaching clients with my eCourse “Coaching Client Attraction”.

Your goal as a facilitator is to make everyone feel safe and comfortable so that they will be open to participating fully and learning at a deep level. This is not easy task and it begins with you and how you approach the participants. Be sure that you are comfortable in your roll and be relaxed yourself. If you

The best step you can take at any point in your coaching career to get new coaching clients quickly is to begin conducting workshops. I suggest that you begin by conducting live workshops in your local market. Later you can modify these workshops to become online workshop or online courses. You can even begin conducting your own events by adding other compatible experts to your team and conducting two or three day workshops.

Leading workshops gives you instant expert status and authority. There is a big difference between leading a workshop and lecturing. There is also a big difference between leading a workshop and facilitating a great workshop.

Facilitation is far different than other forms of teaching and

Don’t coach your client to find a solution.

Coaches want to help people and because we want that we tend to coach people toward a solution right off the bat. Doing this is not the best way to help your client and it usually will not result in you getting a new coaching client. When you coach toward a solution right away several undesirable things can happen. You may coach them to a solution that does not suit them because you have not spent time finding out what their true needs are. So they choose not to coach with you because your solution does not work for them. You could coach them to the perfect solution and their problem is solved so they don’t feel they need to continue coaching with you. They don’t see enough value from the time they spent with you because you have not made them hungry enough for help.

Get my complete system for conducting an introductory coaching session in my home study program “No Selling Required Client Attraction”.

Your goal is to help the client define the problem they have and to increase their hunger for a solution to that problem or problems. Many clients have no true idea what the problem is when they initially begin talking with you. Many clients just know they have some discomfort but

You want to have as many people as possible on your opt-in list and you would like all of those people to be as responsive as possible. Responsive means that they buy what you want them to buy or do what you ask them to do like go to a specific webpage. A responsive list is one that is interested in what you have to offer. They want to be on your list because you continue to offer products and information that they desire. They are people that want to hear from you on a regular basis. This is a list that will help you get coaching clients.

Forums
Forums are places on the internet where people who have similar interests gather to discuss issues and subjects that are relevant to them. People in forums are looking to have discussions with others who they can share with and learn from. Every forum is different and they each have different rules so be sure that you follow the rules and the protocol of the particular forum that you are participating in.

If you want the best resource I have to offer on attracting coaching clients then you need to look at my home study program “No Selling Required Client Attraction”. This is my most complete client attraction program.

You want to be helpful you want to serve the other members of the forum. I have a little motto that says