Get Coaching Clients with a Variety of Offers
December 24, 2009
How do you know what your clients want. The truth is you don’t know exactly what your clients are ready for at any given time but you can make a variety of offers that will be perfect for some of your clients each time you make an offer.
Think about how you react to email offers made by others. Sometimes the offer does not appeal to you and other times you feel as though the person making the offer knew exactly what you had been thinking.
Variety of Offers
Variety is important in email marketing because you don’t know exactly where your client is at the time they receive your email. Send a variety of offers to your clients at least three times a week. Make sure that the offers vary in price and content.
Varying the price is important because you don’t know who is looking at your offer it may be a person who is brand new to your list or it could be a person who has been on your list for years. Lower price points are a great way to introduce newer clients to your work and it allows them to sample at a low risk while building trust in you and your work.
Other people on your mailing list may have been with you for a long time and they may be ready to make some big moves and larger investments so it is important to send out a variety of price points. The same is true for content. Varied content is necessary for some of the same reasons as varied price.
Each person on your list will be at a different place with their knowledge and needs so send out a variety of opportunities on a variety of subjects. When you offer a consistent variety of topics and opportunities on a consistent basis you will find that your offer is just perfect for some of your list each time.
Most importantly put yourself in the place of the person recieving your email. Make sure that you talk to them in a way that is warm and friendly as if you were actually talking to them in person. Just share your information and your offer in a casual manner no need to sell anything.
Get Coaching Clients with a Variety of Offers
You never really know exactly what your clients are looking for at any given time. So make sure you have a variety of offers in your emails. Include a variety of delivery modes, prices, and subjects.
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