Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Get Coaching Clients by Driving Traffic to Your Blog

December 6, 2009

How to get coaching clients and drive traffic are the biggest challenges many coaches face with internet marketing. We spend many hours creating the perfect site and adding content to our blog but often wind up dissapointed at the amount of traffic that we see. If you don’t have a blog then an easy way to start is with a Typepad blog that costs under $10 a month.

Traffic generation is not some mystical or magical event it is the result of consistent hard work. You must use all the tools available to drive traffic to your site and you must do this on a daily basis. I suggest that coaches begin by using free tools like making sure your blog is searc engine friendly.

First, let me say that driving traffic to your blog is essential to the growth of your list and your coaching business online. You must have a list of people who are interested in your niche and are potential coaching clients who will become customers. You blog is great for communicating your information but to have a successful coaching business your blog must also be great at converting readers into customers.

SEO for Your Blog

Your blog should generate traffic all by itself when it ranks high on searches for keywords that relate to your target coaching niche. We would all like that to happen and there are many ways you can increase your search ranking by making basic changes in the way your blog is set up and what you write about in your blog.

Domain Name

Your blog should have keywords in the domain name. For example, if you are a relationship coach who specializes in divorce then your blog should have the keywords divorce, relationship, or coaching in the name. You can certainly have more than one keyword in your domain name.

Titles

Your titles should also contain keywords for your target coaching niche. Your titles should be enticing and keyword rich. It is wise to use a common keyword phrase in many of your titles. For example, I often begin my titles with the phrase “get coaching clients”. This will drive traffic to your blog.

Blog Posts

Within your blog posts you can add links to related blog posts as well as links to products that you are affiliate products you want to promote. You can also have links to your own products that relate to the topic. It is also wise to ask for comments or to encourage readers to make comments by writing about controversial topics, taking a controversial position on a topic, or just asking for comments or opinions. A little controversy is a great way to get people to pass your blog post along to another person and drive traffic to your blog.

All of these activities will help you generate backlinks to your blog and that is one of the elements that will attract the search engines and give you a higher page rank.

A little extra attention and time on SEO tactics will help you get more traffic and a higher page rank in the search engines. Take your time and focus on those keywords in everything you write.

To learn more about keywords and targeting your niche check out my course “The Niche Finder for Coaches” at http://www.thenichefinderforcoaches.com

Related posts:

1. Get More Coaching Clients with Good Keyword Research and Relevant Content
2. Get Coaching Clients: Uncover the Best Keywords for Your Coaching Business
3. Driving Traffic to Your Coaching Business Blog or Website Part 1
4. Get Coaching Clients and Blog Traffic by Adding Value and Input
5. Get Coaching Clients: How to Use Your Keywords to Attract Coaching Clients

Filed under: Client Attraction, internet marketing