Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Keep on Your List Happy and Buying More

October 7, 2009

Customer service and care is an area that is vital to getting the most out of your internet marketing yet it is an area that is often overlooked by many people who market coaching on the internet.

The coaching business is based on relationships and how much people know, like and trust you. These relationships are built over time and you must nurture the relationship you have with people on your list so that they will become buyers and clients.

The first step in nurturing clients is to know what they want from you and to deliver what they want. Many coaches assume that they know what their clients want and they go out and develop products based on what they believe their customers want only to find that the products don’t sell because the product is not what the client wants.

Remember to serve your clients in the best fashion possible give them what they want and stay in contact so you can serve them in the future. Let’s talk about several ways to do both of those things.

Surveys- People love to offer their opinion about subjects that care about. You want to know what your niche wants from you so the best way to find out is to ask them. Survey your market to find out what their greatest challenges are and create programs and products that help them with those challenges. You can also ask them what they like about what you are doing and you will get testimonials.

Create a Group on Facebook- You can create your own group on Facebook designed just for your target coaching niche. Invite your friends and the people on your list to join your group on Facebook. You can also make new Facebook friends in other related groups and invite them to your group.

Answer Any and All Questions from your list- It is great to hold a call where the people on your list can ask you their specific questions. The great thing about this type of call is that everyone gets their question answered at one time and when one person asks a question it is always a question that other people have. You can answer questions, give critiques, or do short coaching sessions on a specific issue.

Remember Why People Got on Your List to Begin With- Everyone who signed up on your list had an interest in your topic or coaching niche so be sure to stay true to that topic. Don’t get off into other areas that are too distant from your main niche. Give continuous information related to your niche and make sure that the information is helpful to your list.

Related posts:

1. Your Coaching Business – Make Time to Market
2. Coaching Tools: Repurposing Articles Into Telecourses and Teleclasses
3. Marketing with Social Media
4. Attract Coaching Clients and Build Your List with Forums
5. Coaching: Your Own Personal Brand

Filed under: Service Oriented Marketing, Websites and Client Contact

Tags: attracting coaching clients, coach marketing, coaching tools, get coaching clients, life coaching, life coaching business, suzan schmitt