Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Tools Know Your Niche and What to Say to Them

October 20, 2009

When you are passionate about your subject and you have more knowledge than the average person, then you have all that it takes to write content that will grab the attention of your readers. So stop making excuses and start writing great content. To get you started I will cover a few suggestion and basic concepts.

Know What the Point Is

Before you sit down and begin to write make sure you have written a sentence or two that describes exactly what you want to communicate with your writing. You can start with an outline that includes the title, topic, main points and conclusion. This does not have to be perfect it is just a beginning and a way to organize your thoughts around a specific topic and purpose.

Everything you write must have a specific purpose to inform, motivate, persuade, or invite. If you writing does not have both a topic and a purpose then it will not achieve a goal or be of much interest to readers.

Know Who You are Talking To

You must know who your readers are so that you can talk to them in a way that is meaningful to them. When you are clear on who you are talking to you can use words, phrases, and slang that is familiar to them. If you were attentive when you did your research then you can feed some of the very same words and phrases you found back to the reader. Imagine the impact of a writer talking to you in the same exact language that you were thinking in.

It can be helpful to create a picture of your reader in your mind and picture them as your are writing. Who are they, where are they reading your material, what mood are they in as they read you information?

Related posts:

1. Get Coaching Clients: Blogging for Profit and Promotion Part One
2. Coaching Tools: Write to Attract Clients To Your Coaching Business
3. Get Coaching Clients and Become Highly Recognized in Your Target Coaching Niche
4. Coaching Tools: Writing Attention Getting Headlines and Client Attracting Articles
5. Coaching Tools Ways to Share Your Coaching with Potential Clients

Filed under: Articles & Article Marketing, Client Attraction

Tags: attract clients, coaching, coaching business, get coaching clients, get new coaching clients, life coaching, suzan schmitt, the coach marketer