Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Get Coaching Clients with Great Copy Above the Fold

September 24, 2009

Copywriting is one of the forgotten areas of knowledge that can cause a lack of success if overlooked. I want to focus on copywriting and what it takes to write copy that will draw people to you as a coach.  Copywriting is not difficult if you look at it as a process and include all the necessary elements for success.

Traps to Avoid in Copywriting

There are several traps that should be avoided. These mistakes or traps are common so don’t be surprised to see many others falling into these traps. Just because others are doing something does not mean it is the right thing to do so don’t play follow the leader when it comes to copywriting.

Welcome Message Trap

The most valuable part of you website it the top of each page and everything that is “above the fold” or visible without scrolling down. Above the fold means what is visible without having to scroll down. “Above the fold” comes from an old newspaper term that meant everything above the fold in a newspaper.All of your most important copy and your most enticing copy should be here. This is where you want to make the client want what you have and want to read more.

The tragic thing is this is where many coaches put some sort of welcome to my webpage message. Don’t waste this valuable space with a welcome message. Instead put a tantalizing headline at the top. Make sure you headline addresses the main interest of your client and does so in an inviting way.

Goofy Graphics and Images

If you use a graphic at the top of your website make sure it is relevant to the site. Don’t just put a sunset of trees or something there that is not related to your subject. Every item on the page should help potential coaching clients get clear on what you do and how you can help them.

Images can be very effective if they relate to the topic and illustrate a point better than words can. Images can speak better than words as the old saying goes so use them when they are appropriate.

Make sure that everything above the fold is relevant to what you are trying to communicate and keyword rich. Get the clients attention, point to a problem, show that you have a solution to the problem and get them to read on until they accept the offer. No other information should be above the fold on your site if you want the most effective site possible. Follow these guidlines and you will see results.

Related posts:

1. Get Coaching Clients by Making Coaching with You Enticing
2. The First Step to Writing a Great Coaching Sales Letter
3. Great Opt-Ins Get Coaching Clients
4. Get Coaching Clients: How to Use Your Keywords to Attract Coaching Clients
5. Get Coaching Clients with With Clear and Precise Copy

Filed under: Client Attraction,Websites and Client Contact,internet marketing

Tags: coach marketing, coaching, coaching tools, copywriting, get coaching clients, how to get coaching clients, suzan schmitt