Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Get Coaching Clients by Choosing the Right Target Coaching Niche

September 6, 2009

The biggest problem coaches have when they are starting out is deciding on and defining a target coaching niche. I had the same trouble because I thought if I narrowed my niche to a specific target then I would be eliminating too many people and it would be more difficult to get coaching clients.

The exact opposite is true and it makes sense when you think about it. How can you relate to any group of people for any purpose if you do not define who you are trying to reach? You can’t and it is that simple. Just like you can’t make everyone happy, you can’t be the right coach for all niches so you must become the best coach for one niche.

There are the criteria we need to judge a possible niche against to determine which niche is the best fit for us as a coach and to eliminate niches that we may be passionate about but have little or no chance of supporting a coaching business.

It may seem obvious that you should have a high interest level in the target coaching niche you choose but many coaches choose a niche based on their experience alone. Many of us have spent years in a particular field,have a great degree of experience and competence in that area but we have lost our passion and interest in the field. Yes choose that niche because it is what we know and because of the level and length of experience we are extremely competent.

This level of interest will most likely not be sufficient to sustain you through the development of an entrepreneurial endeavor. Make no mistake; starting your own business of any type requires a lot of hard work and immense dedication so you better be passionate about it.

Choose a target coaching niche that is so interesting to you that you would consider working in that area even if you did not make any money. Of course you want to make money so you can continue to help others with your coaching but the point remains you must be dedicated and committed to your goals.

Experience in a particular niche can be valuable but experience alone is not enought to justify choosing a particular target coaching niche. Make sure that you choose a coaching niche that excites you and is one that you are passionate about because a high level of commitment is essential to achieving the level of success you desirein your coaching business.

Related posts:

1. Pick a Target Coaching Niche to Grow Your Coaching Business
2. Coaching Tools: Discover Your Gift and Talents to Find Your Coaching Niche
3. Get Coaching Clients and Become Highly Recognized in Your Target Coaching Niche
4. Get Coaching Clients: Choose a Niche and Speak to Their Needs
5. How the Heck Do I Pick a Coaching Niche?

Filed under: Basic business decisions, Beginning a coaching business and getting clients

Tags: choosing a coaching niche, coaching, coaching niche, get a coaching niche, get coaching clients, getting new clients, niche, starting a coaching business, suzan schmitt