Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Tools: Discover Your Gift and Talents to Find Your Coaching Niche

September 8, 2009

The biggest problem coaches have when they are starting out is deciding on and defining a target coaching niche. I had the same trouble because I thought if I narrowed my niche to a specific target then I would be eliminating too many people and it would be more difficult to get coaching clients.

You must narrow your niche to be able to reach and communicate with people effectively. When you have a strong interest or a passion for a particular group or niche then you are far more attractive to that group and you are better able to communicate effectively.

Turning a passion or a hobby into a vocation is a great way to determine a target coaching niche. Many people spend a lifetime working at a job that has nothing to do with the things they are passionate about. Your passion for your coaching niche is a very attractive component to a successful coaching business.

Accomplishments

Coaches forget to take into consideration all of their accomplishments especially when they are not education or work related. Perhaps you have done charity work in a specific field and excelled in that area.

Many people are superb at one aspect of their job but it is not an aspect that is praised or valued so they don’t realize how much they have accomplished. For example, leadership is an area that is seldom truly recognized or celebrated.

A good way to recognize your accomplishments as they relate to your potential niche is to examine the ways in which you have best served others. What ways have you been instrumental in helping others overcome challenges or reach their goals?

Gifts and Talents

This is another area where most coaches have one superior quality that they don’t recognize until they examine it closer. Most of us have a unique gift or talent that has been evident since we were children but often that gift or talent is not one that is acknowledge by society in a big or official way.

Many coaches are great listeners with huge compassion filled hearts. They seem to be the person in a group or in a family that everyone turns to for consultation of advice. This is often an unrecognized gift or talent. Perhaps you are a great writer and you have a way of inspiring others through your writing. You could be a great story teller and help others by relating your message through story.

Each of us has special gifts and talents as a person and as a coach and you will have the most success when you are able to use your gifts and talents to help those you coach.

Related posts:

1. Coaching Tools Know Your Niche and What to Say to Them
2. Coaching Niche How to Find Yours Where They Gather
3. How the Heck Do I Pick a Coaching Niche?
4. Get Coaching Clients by Choosing the Right Target Coaching Niche
5. Get Coaching Clients: Choose a Niche and Speak to Their Needs

Filed under: Basic business decisions, Beginning a coaching business and getting clients, Start-Up/Client Attraction Phase

Tags: attracting coaching clients, coaching tools, finding a niche, get coaching clients, life coach, suzan schmitt, the coach marketer