Archives – August, 2009
Are you a cause or effect person when it comes to growing your coaching business and doing what it takes to make that happen? You can tell which side of the fence you fall on by listening to what you say. If you hear yourself say things like “I can’t figure out what my niche is” or “I was going to do blank but I ran out of time.” Then you are probably an effect person.
An effect person believes that their lives and business are controlled by things outside themselves. Effect give away their power to make positive change by believing that they can not effect an given situation.
The truth is the only thing anyone really can change is how they respond to what happens around them. You always have choices and opportunities even when things look grim.
Pay Attention to Your Thoughts
You manifest your thoughts good or bad. You create more of anything you give your focus and attention to. You are what you think. You have probably heard one of these statements before. Have you ever given thought to what it really means and how it works in your life?
Thought and attention sound pretty straight forward but they can be very tricky because they happen in our minds and our ego is involved. We are using our thinking and our attention all the time yet we are seldom aware of what we are actually saying to ourselves. Most people do not have much control (more…)
August 9, 2009
Coaches often get swept up in social media when they begine to use it in their marketing plan. By nature coaches are people that enjoy other people and conversation. So it is easy to see why coaches are attracted to social media and a marketing tool.
Commonly coaches enjoy the social media so much that they end up spending a huge amount of time on social media chatting and offering free coaching rather than using it a one tool in their entire marketing plan.
Another common mistake is that coaches tend to enjoy social media marketing so much that they rely on it as their only marketing tool.
Social media marketing is a tactic not a marketing plan
Do not place all your marketing eggs into the social media basket. Continue with all of your other coach marketing efforts and add SMM as another strategy in your marketing plan. To switch your marketing to just social media is risky and will continue to be so for some time yet.
The real bonus of social media marketing comes when you integrate it with your existing coaching business marketing. You extend your reach. You increase your appeal. You offer more without taking more time to deliver. Add social media marketing to your (more…)
August 7, 2009
You would not walk up to someone at a party and say “hi, my name is blank and I would like to show you my new product” so don’t do that when you are working in social media. Act like you would if you were talking to people at a party.
Introduce yourself then find out about the other person and what you can do for them. Find out who they are and what they are interested in. When you approach someone at a party you begin by talking about what they are doing in their lives and you are looking for things or interests you may have in common. The same is true with social media.
Endless promotional Messages
Social media marketing is not all about you! Sending out endless messages promoting a product, event or service is no different than spam. It’s not the same as having a campaign – everyone is in business and needs to make money. There has to be a balance between sharing information and informing people of the services you offer.
Never join a group and start (more…)
August 6, 2009
Treat your social media interactions like you would at a live party. Being on a social media site is sort of like being at a party only it is virtual. You would not walk up to a stranger at a party and introduce yourself by rolling into a sales pitch so don’t do that on social media.
Introduce yourself then find out about the other person and what you can do for them. Find out who they are and what they are interested in. When you approach someone at a party you begin by talking about what they are doing in their lives and you are looking for things or interests you may have in common. The same is true with social media.
Compelling Profiles
Take time to set up your profile on each social network that you join. Most people rush through this important area and fail to make an effective impact. Your profile is where people go to begin to get to know you.
It is important to include pertinent information about you in your profile but it is also wise to include how you help others. Remember, all people are interested in what you have to offer them so let them know what you have to offer in your profile.
Be sure to review your profile every few months on each site that you are a member of. Your information will change over time and your profile should reflect what you are doing currently. Visit all of your sites and review your profile to ensure that your profile says what you want it to say.
Bad Behavior
Social media marketing is not just about what you say your interactions with others say a lot about who you are, what you do and how you do it. Social media marketing is about building relationships so people will experience you over time. They will notice how you behave long before they buy or refer.
Always be a giver when you are marketing online. You need to be genuinely interested in how you can help and serve others. Online networking is only the first stage to building a relationship.
Never do anything online that could harm your reputation or embarrass you. Word of keyboard travels like lightening on the internet so watch what you say and do online. Always be honest and honorable in your online business. No amount of money is worth ruining your reputation. People will share their impressions and this could have a positive or negative impact on your coaching business.
You cannot put a price tag on the value of integrity and being kind to others. Be sure that you are using social media to serve others, build relationships and grow your coaching business.
August 4, 2009
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August 2, 2009
Social media is a wonderful free tool that you can use to drive traffic to your site and your offers. But you must treat it and the people using it with respect and kindness.
Don't make the common mistakes that others make when starting out in social media. The idea is to be of service to others and find common interests so that you can build relationships where people know, like and trust you. Because people will not coach with you until they know, like and trust you so build the relationship first.
Lets review some common social media mistakes that many coaches make so you can avoid them.
Going for Large Numbers and Being Impersonal
When you are networking on line, you need to network with people you can team up with to attract similar clients. It is very easy and profitable to develop online joint venture partners who are targeting the same niche you are. It is good to have a large number of followers and friends but it is best to have a targeted group, that are interested in what you have to offer.
Autoresponders and autofollow systems are not the best way to go because
(more…)
August 2, 2009
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