Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Life Coaching Tools: Workshops and Seminars

August 27, 2009

Products do not have to be tangible or digital they can be events such as a workshop or a seminar. When you give a workshop you are able to communicate your message one to many. If the workshop is live you are able to make some one on one personal contact with potential clients. The more people that hear your message the more you will have interested in all the product you offer.

Workshops and seminars are a great way to reach many people at once with your message and at the end of each workshop you can offer several products for participants who want more.

Workshops and Seminars

There is no better way to become recognized as an expert in your target coaching niche than to do workshops and seminars. In school we were taught that the person speaking in the front was the expert and most adults assume this of anyone who speaks on most any subject. That expert at the front of the room can be you if you take the initiative to speak for different groups within your own city.

Simply find groups that are related to your target coaching niche and ask them if you could speak at one of their meetings. Most groups who have guest speakers are hungry for fresh speakers.
Imagine being the person in charge of scheduling speakers on a regular basis. You will find that groups are more than happy to have you come speak to them or conduct a workshop.

You can also put on your own seminars with others who market to your target coaching niche. For example, if you are a relationship coach you could talk about improving communication and you could invite a massage therapist to talk about how to reconnect through couples massage, you could invite an expert in conflict resolution or an attorney that deals in negotiation.

The point is get yourself in front of people that are interested in your niche and what you have to offer. Be sure you give them valuable and actionable information that will leave them wanting more. Most importantly make sure you have a method for collecting contact information so that you can continue to stay in contact with these potential clients.

You can do these speaking engagements for free at first and then begin to charge for them. Either way they will help you sell other products and coaching.

The best part about doing workshops and seminars is the ability to get your information and message to so many more people that would ever be possible through one on one coaching alone.

Related posts:

1. Fill Your Coaching Schedule When You Overcome the Fear of Public Speaking
2. Life Coaching Tools: Focus on New Ways to Help Your CLients to Grow Your Coaching Business
3. Generate Immediate Income with Local Marketing for Your Coaching Business
4. Get Coaching Clients by Facilitating Workshops
5. Coaching Tools Like Workshops and Speaking Will Fill Your Coaching Schedule Quickly

Filed under: Workshops and Networking

Tags: attract clients, coaching niche, coaching tools, get coaching clients, life coaching, starting a coaching business