Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Life Coaching Tools: Focus on New Ways to Help Your CLients to Grow Your Coaching Business

August 21, 2009

An effective marketing campaign can be the boost your coaching business needs to dramatically increase your bottom line and help you make a postivie effect in many lives. Avoid common pitfalls and your advertising will be the effective tactic you desire. Your advertising should provide you a high return on investment. Let’s talk about several deadly mistakes that you should avoid.

Making Your Marketing Message About You

It amazes me to see how many coaches feature all their credentials, education, and history at the top of their website. Get this statement perfectly clear, it is not about you!

Your website is there to share with clients and potential client how you can help them. You want to share your knowledge, skills, and experience with them to help them. Your website is not a platform to brag about how great you are because they don’t care.

Clients have a problem they want you to help them solve and all they care about is how you are going to do that. Your qualifications only matter to the client if they are part of your reasoning for how you are going to be the best fit to help them overcome their challenges and solve their problems. Make a list of the most common problems, goals and challenges your potential clients have so that you can develop system to help the client discover options and a solution.

If It Ain’t Broke Don’t Fix It

That is an old Texas saying but it is not true in today’s modern electronic world. You have to be ahead of the curve and doing things the way you always have done them is not going to get you where you need to go.

Sure there are tried and true ways to do things but in marketing you need to do more and do it better than the other person. Innovation and progress is more favorable for a new business. Try things you have not ever done before. Give a seminar, hold a workshop, give a teleclass, use Google Adwords, write articles, get a blog talk radio show, or hold a webinar.

Do everything you can think of to increase traffic to your website and increase the number of people on your contact list. Albert Einstein said insanity is doing the same thing and expecting different results so do something different if you want better results. Do three things that you have not done to market you coaching business and you will see positive results.

Try new things to market your coaching business and make sure that everything you do focuses on how you can better help and support your clients.

Related posts:

1. Life Coaching Business: Website or Blog
2. 4 Easy Steps to Market Your Coaching Business
3. Coaching Tools Ways to Share Your Coaching with Potential Clients
4. Focus on Coaching Business Success
5. 3 Must Do Ways to Grow Your Coaching Business Fast

Filed under: Beginning a coaching business and getting clients, Increaseing Coaching Income

Tags: attract clients, client attractions, coaching, coaching business, get coaching clients, life coach, life coach business, suzan schmitt