Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Tools and Tactics for Social Media Marketing

August 7, 2009

Coaches often get swept up in social media when they begine to use it in their marketing plan. By nature coaches are people that enjoy other people and conversation. So it is easy to see why coaches are attracted to social media and a marketing tool.

Commonly coaches enjoy the social media so much that they end up spending a huge amount of time on social media chatting and offering free coaching rather than using it a one tool in their entire marketing plan.

Another common mistake is that coaches tend to enjoy social media marketing so much that they rely on it as their only marketing tool.

Social media marketing is a tactic not a marketing plan

Do not place all your marketing eggs into the social media basket. Continue with all of your other coach marketing efforts and add SMM as another strategy in your marketing plan. To switch your marketing to just social media is risky and will continue to be so for some time yet.

The real bonus of social media marketing comes when you integrate it with your existing coaching business marketing. You extend your reach. You increase your appeal. You offer more without taking more time to deliver. Add social media marketing to your overall marketing plan. Make sure you define the role social media will play in you full marketing plan. Learn more about social media and developing a marketing plan by becoming a member of my weekly mentoring group “Zee Inner Circle”.

Too many tools to be effective

There are literally thousands of tools available for use with social media. Twitter alone has zillions of tools available. Many coaches get all caught up in the tools and toys and forget that the important thing is sharing knowledge, skills, and content with people who are looking for the information you have to offer.

All too often I see coaches get all caught up in who is following them and how many friends or followers they can get. They study all the tools to get more people connected to you. They get entwined in the competition for who has the most friends or followers and lose sight of the true goal which is helping others and getting more coaching clients. If you are using more than two social media tools then evaluate your use of time and determine if you have a tool problem!

I suggest you use tools that help you schedule your use of social media and those that help you locate people in your target coaching niche. If you are using more than one or two tools and you find that you know about many tools and what they do then I suggest you may want to focus on marketing your coaching business first.

If you have fallen into one of these traps don’t feel bad just correct your course and get back to growing your coaching business.

Related posts:

1. Coaching Tools: How to Make a Positive Impression in Social Media
2. Marketing with Social Media
3. Coaching Tools: Social Media Marketing Too Much & Too Little
4. Coaching Tools: How to Use Social Media to Get Coaching Clients
5. Coaching Tools: Attract the Right People to Your Coahing Business with Social Media Marketing

Filed under: Social Media Marketing

Tags: get coaching clients, life coaching, social media, suzan schmitt