Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Tools Like Workshops and Speaking Will Fill Your Coaching Schedule Quickly

July 2, 2009

Delivering dynamic and inspiring workshops and speeches is the most effective and fastest way to grow your business and attract new coaching clients. You can literally fill your coaching schedule with a few targeted and motivating workshops or speeches delivered to the right audience.

This method of client attraction will fill your coaching schedule quickly and you will not have to do any traditional selling. Most coaches love to help and serve others and that is exactly what you will be able to do when you are in front of a group of people who need and desire the information you are sharing.

Research Your Audience
To be effective in reaching the buying mindset of your audience you must know who they are and what they need. The products or services you have to offer must match the needs of the audience you are speaking to so it is imperative that you research your audience before you make contact to request a speaking opportunity. It will not be productive to speak to an audience that has not need or desire for your services so you want to make sure that your audience is a good match to your services and products.

You can get the details of what to include in a workshop or speech in my home study program "No Sales Required Client Attraction".

Use the internet to find groups that are related to your target coaching niche. Once you find a list of groups that are related to your target coaching niche determine the profile of the group members.

Most groups have a mission statement or a statement of purpose. Make sure the purpose of the group matches your services. Group members need to be people that have challenges that you can help them with and they need to be able to pay for your coaching services. It is important to qualify the group on both areas.

Make sure that group members are facing challenges or have goals that you can help them with. Also, make sure that group members have the ability to pay for your coaching services. There are many groups that have a desire for your services but do not have the ability to pay for coaching so you must qualify the group before your speak. It is not a good idea to stir up the needs and desires of a group who cannot pay for your services to solve their challenges.

If you have researched your audience and you deliver your speech in a compelling manner and they have the funds to pay for your services then you will have a rush of potential clients at the end of your presentation.

Filed under: Beginning a coaching business and getting clients

Tags: coaching, coaching business, coaching tools, get coaching clients, how to get coaching clients, suzan schmitt