Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Multiple Coaching Products and Multiple Streams of Coaching Income

June 25, 2009

The idea is to earn more money with less time and effort and to even earn passive income. Coaching is a demanding profession and is limited to some degree by the number of hours in a day and the amount of time you can coach. Essentially you are trading hours for money with one on one coaching.

I think it is important to add multiple streams of income and to mix up the activities in your business day because of the emotional toll from a long day of one on one coaching. You can add relief and variety to your work day and dramatically increase your earning power by creating coaching products.

Group coaching is one product that you can offer to increase your rate per hour. Group coaching has many advantages for you and for the clients. As a coach you are able to reach many more people when you add group coaching and you are able to earn more per hour of coaching.

Coaching clients can pay a lower rate for group coaching and they also benefit from the input of the collective group. There is an electricity and a wonderful group dynamic that is created when people who are trying to deal with similar issues, challenges and goals come together to find solutions. I feel the benefit for everyone increases with well done group coaching.

Home study programs are another way to generate additional coaching income. You can create a product that coaches around a common issue for your target coaching niche. There are many people who need coaching but cannot afford one on one coaching or do not have the ability or time to dedicate to one on one coaching.

You can help people at their own pace with products that you create around challenges commonly faced by your target coaching niche. The added value to home study products is that the client can return to the product many times to reinforce the learning.

Special reports and ebooks are great ways to communicate your coaching message and introduce yourself to potential clients. People can get your information and become familiar with you and your coaching at a low cost so there is not great barrier to entry for your coaching. Later they can move to higher priced items.

Teleclasses and telecourses are another avenue to reach potential coaching clients in larger groups. Teleclasses based on a particular challenge or goal common to your target coaching niche are a great way to introduce people to your coaching and to get them on the road to solutions.

All of these methods allow you to reach potential clients at different price points and in different ways. Each method also adds to your income as a coach. It is important to have streams of income coming from passive sources so that you can maintain a reasonable lifestyle as a coach.

Filed under: Increaseing Coaching Income

Tags: coaching, get coaching clients, life coaching, marketing coaching, suzan schmitt, the coach marketer