Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Tools: Write to Attract Clients To Your Coaching Business

June 9, 2009

If you want to use the internet to get coaching clients then you must attract potential clients to your site and build a list of contacts. Not many people will hear about your offer and sign up for coaching on the spot. Most people have to get to know you and see how your coaching is going to help the solve a problem. This process takes time and requires communication. To do both those things you need to capture names and email addresses so that you can begin to communicate.

Writing articles is a great way to let potential clients know who you are, direct them to your site, and to provide valuable informaiton so they can get to know like and trust you. I want to share some template that are easy to follow and can help you write client attracting articles quickly and easily.

Check List to Success
Everyone loves the idea of a check list because it simplifies a complex process and breaks it down into manageable steps. Readers love checklist articles and checklist articles are quick and easy to write. If you need to write an article fast then write a quick check list article and your readers will flock to it.

Begin your article by telling your reader why you have created this check list and how using it is going to benefit them. Make sure you use keywords in the title of your article and in the name of your check list. The keywords will draw the search engines to your article.

Next, give the reader the steps in the check list. Tell them

what to do and how to do it to achieve the goals. Make sure your checklist article actually includes a checklist with numbered actions or bullet points.

Outline the benefits of the check list and how each item is going to help the reader solve their problem. Instruct the reader to follow the steps in the checklist because they are proven to be effective when followed as suggested.

The Principles of Your Topic
This article format is best used when you are teaching the basics of a subject or topic. When you are talking about principles of anything there is always an opposite opinion or argument so it is important that you explain why these are your principles.

First name your principles and explain each principle clearly. Then make sure you explain why that is your principle and offer social proof of that principle. Case studies and examples offer social proof.

Challenge your reader to begin applying the principles that you have outlined and give them direction as to how to start applying them. Challenge your reader to take a certain defined action and apply the principle on a regular basis with that action.

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Related posts:

1. Coaching Tools that Attract Clients
2. Get Coaching Clients: How to Use Your Keywords to Attract Coaching Clients
3. Coaching Tools for Client Attraction: Article Marketing
4. Coaching Tools: Writing Attention Getting Headlines and Client Attracting Articles
5. Attract Coaching Clients with Dynamic Articles

Filed under: Articles & Article Marketing

Tags: article marketing, coaching, coaching tools, get coaching clients, life coaching, marketing coaching, suzan schmitt