Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Tools: 3 Excuses that Hold Coaches Back

June 1, 2009

I surveyed the coaches on my list to find out what you would most like to learn about right now. The overwhelming response is that you want some exact steps to take to get clients now, right now! OK, I 'm going to tell you exactly what you can do to get 5 new coaching clients next week.

Now, I get to tell you what I most want from you because you are the one who has to actually do something to make this happen. I can teach you what to do until the cows come home but I cannot make you do a thing and none of my teaching will work until you get off your butt, stop making excuses and do this stuff! I want you to commit to do this stuff this week!

Stop lying to yourself!
I have heard it all so here are the top excuses for not truly being committed to having the coaching business you want. These are the things I hear endless numbers of coaches' whine about and use as their reason for not doing what they have to do to reach the goal they desire.

It is sort of funny that we are talking about coaches who are trying to have a business where they help other people overcome their challenges, solve their problems and reach their goals but they are whining to me that they don't know how to get clients.

If you don't have the skills or the knowledge that is one thing but once you find where to get the skills and knowledge of how to attract coaching clients then you are out of excuses and it is all on you! I am going to give you the tools so let's take a look at what else is stopping you or holding you back from getting what you say you want.

Top 3 excuses for not taking action to grow your coaching business
"I don't have any time". We all know that we always have time for what we love and want to do. If you don't have time to grow your coaching business then it is because you are choosing to do something else for some reason.

What are you choosing to do instead of taking time to market your coaching business? Let me ask you a few questions to help you take a look at how you really spend your time? Do you take a lot of self help classes? Do you spend time continually learning how to do things rather than doing them? Do you watch television? Do you really need to work as much as you do or could you cut back your "real job" hours and trust that you will make it on the reduced income?

Document exactly how you are spending your time. Write down your true activities for the next week and document exactly how you spend your time then stop doing the things that are not helping you have the time you need to grow your coaching business.

You will probably have to sacrifice to get your coaching business of the ground. Reduce your monthly expenses by 10% by cutting out things you don't really need and things that are a distraction to growing your business.

Stop finding excuses to keep doing what you have been doing and find the time and money you need to grow your coaching business. Dedicate one hour each addition hour each day to taking actions that will support your business growth.

"I don't have the money".
Absolutely everyone can reduce their living expenses by 10% and be perfectly happy!  Could you live on your income if it were reduced by 10%? Do you have cable TV, a cell phone with email and a digital charge monthly? Do you get a manicure or a pedicure regularly? How often do you eat out?

"I don't know what niche to coach".
If you have not chosen your target coaching niche, defined your target coaching niche, set up your business structure, developed your identity statement or unique selling proposition then get my "Coaching Business Blast Off" home study course.

Invest in your business.
But don't invest if you are not going to do what the course directs you to do because these are the primary things you must do or your coaching business is destined to fail. Simply put you cannot sell to a market if you don't know who the market is!

I know two things for sure. One, if you keep doing what you have been doing you will get the same results you have been getting.

If you do nothing then nothing then your coaching business will not grow and eventually it will only be a wishful thought.

Related posts:

1. Coaches Who Succeed Have a Plan
2. Networking for Coaches Who Hate Networking
3. Coaching Tools: End Education Stagnation and Take Action
4. Coaching Tools: Use Positive Emotions to Create Powerful Sales Letters
5. Secret Reasons that Coaches Kill Their Own Coaching Businesses

Filed under: Beginning a coaching business and getting clients

Tags: Client Attraction, coach marketing, coaching tools, get coaching clients, life coaching business, suzan schmitt