Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Get Coaching Clients: With Emotional Appeal

May 18, 2009

Your job as a coach is to get your clients to take action and make changes in their thoughts, behavior, ideas that will lead them to greater fulfillment and happiness. We know that people make decisions based on emotion primarily and logic secondarily so to be effective at getting new coaching clients you must use emotionally charged language to encourage potential clients to become coaching clients with you.

There are some very basic emotions that motivate all people though they motivate each of us differently. Using words that appeal to these emotions will increase your ability to move potential coaching clients to take action and sign up for coaching with you.

Fear of Loss
Fear is one of the strongest and most basic human emotions because it helps us survive as a species. Appealing to the fear of something or the safety of something is a dynamic way to speak directly to the heart of an issue. You want to let the client know how your coaching will help them to overcome that fear. Words like protect, save, avoid, conquer, overcome, and safe address a person's fear of loss.

Greed or the Fear of Not Getting What You Want
This is a powerful emotion that can drive us to take action even to take inappropriate action. If people did not have greed or the need to get what they want few would take action to do much in their lives. So this emotion does serve a good purpose. Get, amass, proven, results, more, all, and everything are all words that appeal to the emotion of greed and motivate people to take action so they will get or not lose out.

Vanity or Pride
This emotion is what gets me to get up and care about how I look and what I wear every day. Most of us care about our appearance, statue, and what others think of us and this is the emotion of vanity or pride. Advertisers of health products and cosmetics have used this emotion to sell products for centuries. Attractive, beautiful, younger, stronger, fit, trim, and smart are all words that appeal to our vanity. Think about how vanity truly motivates your daily decisions, what you wear, where you eat, what you drive, and where you live.

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Laziness or Sloth
Where would the infomercials be without this emotion? Think of all the products and services that appeal to you laziness. Every TV comes with a remote control today, cars are all automatic transmission, and who does not have a washer and dryer? We all want more free time to do what we want to do and relax. Save time, easy, instant, carefree, and automatic are all words that appeal to the emotion of laziness.

Use these words and think of many others that paint a picture of how your coaching can help clients make the changes they desire in their lives and you will attract clients by the dozens.

If you enjoyed this article then you will want to read "Get Your Clients to Testify".

Related posts:

1. Coaching Tools Know Your Niche and What to Say to Them
2. Coaching Tools: Social Proof and Scarcity
3. Coaching Tools: Do You Know the Secrets to Signing Up Coaching Clients?
4. Recognize Emotions that Could be Holding You Back
5. Coaching Tools: Use Positive Emotions to Create Powerful Sales Letters

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Tags: Client Attraction, coaching, get coaching clients, life coaching business, suzan schmitt, the coach marketer