Archives – April, 2009
I have been talking about a lot of big picture stuff over the last few weeks but today I want to focus on some small stuff that will really help you get traffic to your site. There are so
many things to do and think about when you have a coaching business that
sometimes the subtle but effective strategies get lost in the shuffle.
You have
probably toiled over decisions and challenges involved in getting a coaching
website that you like up and running and now that it is you feel like the job
is done. I thought the same thing until I realized that the website did not do
my coaching business any good unless it
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April 30, 2009
It all
started with MySpace and teenagers but now social media is huge and an amazing
way to market your coaching business. Many of us think about social media as a
way to stay in touch with friends of waste a few minutes “people watching”.
In the past
this may have been true but now social media is a productive, effective and
free. Social media is the biggest marketing secret out there today! Obviously
when you first start out on the internet you do not have a list of people who
are in your target coaching niche. Yet
the key to internet marketing is a large and responsive contact list. The
question becomes what can a coach do to increase the number of potential
coaching clients on
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April 29, 2009
Choosing a
domain name for you blog is a key step in starting your blog and branding your
business. Branding your business means making you business consistently
identifiable and different from other coaching businesses in the same niche.
One way you can make your business identifiable is by choosing a great name and
a great domain.
Short, Long, My Name, Catchy, Key Words…?
Your domain
name should represent your niche and your business. The best domain names tell
the customer
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April 23, 2009
Coaches ask me how to get more coaching clients using the
internet. That seem like a straight forward question but it is not so easy to
answer. There is a process involved in getting clients on the internet and
there are many steps that you must take to get the tools, technology and
knowledge that you need to succeed. I believe that the internet is the richest
source of potential coaching clients and I believe that all coaches should be
using the internet to market their coaching businesses.
Increase
the number of people on your contact list and you will increase revenue from
coaching.
They key to internet marketing is to have a growing
client list that wants to hear from you and has given you permission to market
to them. You must get people to opt-in to your client list. Opting in is when a
people to opt-in you must offer
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April 19, 2009
I can tell people all sorts of wonderful things
about my coaching and give them many reasons to coach and when I add a
testimonial from another person I give the statements credibility. When I add
several strong testimonials with website addresses and photos I give the
statements a lot more credibility.
If you do not have testimonials on your website you
are cheating yourself and your potential clients. You will get more clients
when they see that you have helped other people and those people want to tell
others about you and what you can do to help them. There are many ways to
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April 16, 2009
You can dramatically increase your coaching income and provide
practical and affordable solutions to you target coaching niche by creating products. There are only
twenty four hours in one day limiting in the number of clients you
can coach so you must find other income generating resources to increase your
coaching income without increasing the number of hour you are working. Coaching
information products provide you with another source of revenue while
providing more coaching clients with resources to make the changes they desire.
Product
development is a creative process that can be broken down into steps so that
any coach can create helpful coaching products to serve their target niche
market. You don’t have to be a creative genius to develop coaching products all
you have to do
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April 14, 2009
What is the single thing that will predict your success or lack of it? Is it the way your website looks, how perfect your promotional materials are, how perfectly you reach your target niche, or if you have just the right headset? Is it any of those things? No, it is just one simple thing…take action!
What I can gaurantee
I can guarantee that if you do not take action absolutely nothing will happen! You cannot wait until you have very thing is perfect to start taking action in your coaching business. You have to get out there and do the first things first and the second thing second. Just start by getting your blog up and writing in it every day. You don't have to write
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April 12, 2009
I have talked to a ton of coaches and I keep hearing one thing over and over. "We need help with all this technology". I know that I almost gave up learning all the things I had to learn to get online so I want to keep you from feeling the same way.
Technology
seems to be a huge challenge for coaches who are trying to get their businesses
started and to get new clients. Coaches do not know what to do first or how to
go about doing it especially with new technology on the internet. I would like
to clear up as much of this as possible in a series of articles specifically
directed at procedural order and technology assistance.
What to do first
Every coach
I talk to says they need a website and they are ready to go hire a web designer
and spend a great deal of money on a website. I say hold on and consider
starting with a blog but before you do that you need to
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April 10, 2009
A Joint venture happens when one thought leader joins with another thought leader to create a project, program, product, or course that provides great value to the customer because it expertise. I am a coach that teaches other coaches to grown their coaching business and get coaching clients but I am not a technology expert so I am joining with Connie Green to create a technology course for coaches. This is a joint venture because we will combine our knowledge to create a course that combines my knowledge of the coaching business with her knowledge of technology.
How to Choose a Joint Venture Partner
You and your joint venture (JV) partner should have compatible and complimentary areas of expertise to offer both of your target customers. The ideal partner is one who is an expert in an area that you are not very strong in and you should be an expert in an area they are not very strong in. By combining your efforts you will
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April 8, 2009
What the heck is affiliate marketing? This is not a normal or known coaching term but you have probably experienced affiliate marketing when you received a gift or bonus for referring a friend to a business. That is off-line affiliate marketing. I want to talk about online affiliate marketing and how you can use it to add income to your business.
Share Valuable Information
It does not matter what your target niche is because there is always someone who is speaking to the same target coaching niche or one very simular. Often these "competitiors" have great information and products to share. Rather than compete with them why not
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April 7, 2009
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