Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Articles: Three Things Not to DO!

March 17, 2009

It is very difficult to attract clients with articles when your articles are not published because they are nothing more than an advertisement. What you do not put in the body of your coaching articles is as important as what you do include. If you put the wrong things in your coaching articles then publishers and distributors will reject them.

Do not make your article a thinly veiled sales pitch.
Article publishers and distributors will reject your article if it is nothing more than a thinly veiled sales letter. Use articles to show off your expertise and knowledge rather than making a sales pitch. People want more of what you have to offer when they see that you have useful and actionable information. Share information that helps your reader and potential coaching client overcome challenges and reach desired goals.

Do not put links in your article body.
Putting links in the body of your article will

hinder your chances of getting your article published by publishers and distributors. You can use key words in your coaching articles but do not over do by cramming extra keywords in every sentence. If your topic is hot and your information is valuable then readers will want more and they will be inclined to find more information from you at your website. I like to write my articles in a way that delivers valuable information and tells people what they may want to do but I seldom tell them exactly how to do it. I give tips and actionable information but never a complete game plan. You can learn more about marketing your coaching business with my "No Sales Required Client Attraction" home study program.

Do not write an article that is weak on information.
Your article needs to offer information that is in high demand and actionable. Readers want to what they can do now to overcome a challenge or to reach a goal. The goal is to have potential coaching clients wanting more of what you have to offer them. They can get that information in several ways and you need to let them know exactly how to get more information with what you include in your resource box.

If you enjoyed this post you will want to read "Article Marketing Secrets".

 

 

Related posts:

1. Coaching Tools: Repurpose articles into blog posts, tweets and Facebook updates.
2. Driving Traffic to Your Coaching Business Blog or Website Part 1
3. Increase Traffic to Your Coaching Website with Article Marketing
4. Coaching Tools: Writing Attention Getting Headlines and Client Attracting Articles
5. Attract Coaching Clients with Dynamic Articles

Filed under: Articles & Article Marketing

Tags: get coaching clients, life coaching business, marketing coaching, suzan schmitt, the coach marketer