Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Attract Coaching Clients with Dynamic Articles

March 16, 2009

Write Articles That Attract Coaching Clients to Your Website or Blog. Articles are a wonderful way to share your expertise and knowledge while inviting potential coaching clients to visit your website or blog. Writing and submitting articles is an essential part of a well rounded coaching business marketing plan.

What should I include in the main part of my article?
Your top goal in the body of your article is to provide readers with information that they are looking for and that they can use to take immediate action. Share your expert knowledge on a subject that is vital to your target-coaching niche. Offer the reader tips that they can utilize immediately. Help the reader recognize common issues or challenges and offer strategies that can help people in your target-coaching niche reach their goals and dreams. No need to freak out over

coming up with content for your article! Just think of a main topic and then think of three to five key points or must do's and write away.

Use bullets or numbering to make your article easy to read.
Articles should be written at about the ninth grade reading level so that readers can quickly and easily get and understand the information you are sharing. Bullets, bold titles and numbering are great ways to break down the content of your article into easy to read segments. This also allows readers to scan your article and know if it contains information that they want to read or save to read later. You can also use bold and italics to draw attention so specific content within your article. I don't know about you but my eyes always go right to the bullets and if they interest me then I will read more.

Make sure the body of your article increases the reader’s appetite for more of your information and expertise.
Make sure your article provides enough information that your readers understand that you have something they want and leave them wanting more of what you have to offer. Make sure the body of your article refers to other articles or other information that is only available through the link you offer in your resource box. By their very nature, articles need to be short enough that they cannot deliver all of the information you have on any particular subject that is of interest to your target-coaching niche.

Make sure your resource box leads readers to your website, blog or opt-in page.
Use your resource box to get people to visit your blog, website or opt-in page so that you can collect their contact information and gain permission to add them to your mailing list. Make sure these are active links so if it is a website be sure to include the http:// portion of the web address. Join my "Zee Inner Circle" mentoring group and get information each week that will help you get more clients.

If you enjoyed this article then you will want to read "Coaching Business:Action Required".

Related posts:

1. Increase Traffic to Your Coaching Website with Article Marketing
2. Get Coaching Clients and Blog Traffic by Adding Value and Input
3. Coaching Tools: Write to Attract Clients To Your Coaching Business
4. Coaching Tools: Writing Attention Getting Headlines and Client Attracting Articles
5. Coaching Articles: Three Things Not to DO!

Filed under: Articles & Article Marketing

Tags: article marketing, get coaching clients, marketing coaching, suzan schmitt, the coach marketer