Archives – March, 2009
When blogging was new, blogs were used as journals or
personal diaries. Today business blogs are very different and are used to serve
and promote business sales and promotion. Business blogs are used to generate
traffic, attract potential customers, increase expert status, and sell
products.
To be successful in the market today you need to have a
blog. I think it is more important than a website because of the SEO advantages
a blog offers. Please consider starting a blog if you do not have one already. I suggest you use Typepad because it is so inexpensive and easy to use. You can literally have a blog up in an hour or less.
Reaching
your target coaching niche customer through blogging is a process that takes consistency
and time.
This is a long term process and it requires consistent effort
and blog contributions. You must post to your blog on a regular basis and your
blog posts must be consistently high quality.
You must keep your posts relevant and compelling to keep
readers
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March 31, 2009
It is very difficult to attract clients with articles when your articles are not published because they are nothing more than an advertisement. What you do not put in the body of your coaching articles is as important as what you do include. If you put the wrong things in your coaching articles then publishers and distributors will reject them.
Do not make your article a thinly veiled sales pitch.
Article publishers and distributors will reject your article if it is nothing more than a thinly veiled sales letter. Use articles to show off your expertise and knowledge rather than making a sales pitch. People want more of what you have to offer when they see that you have useful and actionable information. Share information that helps your reader and potential coaching client overcome challenges and reach desired goals.
Do not put links in your article body.
Putting links in the body of your article will
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March 17, 2009
Write Articles That Attract Coaching Clients to Your Website or Blog. Articles are a wonderful way to share your expertise and knowledge while inviting potential coaching clients to visit your website or blog. Writing and submitting articles is an essential part of a well rounded coaching business marketing plan.
What should I include in the main part of my article?
Your top goal in the body of your article is to provide readers with information that they are looking for and that they can use to take immediate action. Share your expert knowledge on a subject that is vital to your target-coaching niche. Offer the reader tips that they can utilize immediately. Help the reader recognize common issues or challenges and offer strategies that can help people in your target-coaching niche reach their goals and dreams. No need to freak out over
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March 16, 2009
Teleseminars have been a valuable tool that I have used to grow my coaching business. I offer a FREE coaches teleseminar every Wed. at 9p EST. Teleseminars are a wonderful way to communicate with your target-coaching niche. You can communicate with your own voice and personal style in a way that you cannot use in other forms of communication.
Why Would I Want to Do a Teleseminar?
Imagine being able to share your passion for your coaching niche and the solutions, that
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March 12, 2009
You are a new coach and you have a great new coaching website or blog with an opt-in box that entices people to give you their contact information in exchange for something of value that you are offering. Now it is time for you to begin driving traffic to your website through article marketing.
Sit down and write
Yes, you have to sit down at the computer and write an article that is relevant to your target-coaching niche. Great idea but how are you going to think of something to write? I suggest that you think of some of the dominant problems that your target niche faces and use those as your topics.If you are not sure what your target coaching niche is then you need to get "Coaching Business Blast Off" where I walk you through the process of deciding on a target coaching niche and all the basic coaching business decisions you will need to make.
5 Steps, 3 Secrets, or 3 Things to avoid
Pick a topic and begin by writing a 5 steps article. Think of five things that a person can do to overcome the challenge you have chosen. If you cannot come up with five steps
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March 1, 2009
