Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Don’t Sell Coaching Clients Attract Them

February 8, 2009

Getting new coaching clients is the great challenge for all coaches. It does not matter how long you have been coaching or how good of a coach you are. You have to market your coaching business and attract new clients because you will always have clients who no longer need coaching and those who must stop coaching for a variety of reasons. The challenge is how to attract those new clients in a way that feels comfortable for you and is effective.

Attraction marketing vs. Push Marketing
Most coaches think of push marketing or old school sales when they hear the words coach-marketing plan. You know what I am talking about. The old sales marketing that promotes what you have to sell by focusing on your product, your credentials, and your methods. Using this type of marketing, you tell the clients why they need to change and how you make that change happen. No wonder this type of marketing is difficult for most coaches; it is pushy!

Attraction marketing brings clients to you or pulls them toward you by offering learning opportunities and information that will be attractive to the person who may need or want your services. Attraction marketing is the subject of my home study course "No Sales Required Client Attraction".

Be a Resource before a Vendor
When you employ attraction marketing, you become a resource for potential clients. You provide them with attractive, useful and interesting information that draws their interest and draws them to you and your services. Coaching clients have a need and

they have a desire to fill that need but they may not know exactly how to go about it.

The needs of clients in any target-coaching niche are similar. All clients dealing with relationship issues have a troubled relationship and suffer negative consequences because of the problems they experience. When you know your target niche and you are an expert in that niche then you can easily list the challenges, needs, and desires that people in your target niche face. By addressing those challenges and enumerating them, your potential clients are attracted to you because they know you understand them. By recognizing those challenges and offering solutions, you become attractive to potential coaching clients and they seek your help.

Attraction Marketing Tools
The great news for you as a coach marketer is that information resources are abundant in our world today. There are countless tools available to you. Your website or blog can be a source of information for potential clients. Review your website and blog to assess the content. Make sure your site speaks to the needs of your client rather than talking about you or your products. Blogs are my choice because they are easy to use and they attract the search engines. I use Typepad blogs. Write and submit articles that address the challenges your target-coaching niche faces. Provide a service to your target niche by offering workshops and informative speeches. Teach many potential clients at one time by offering teleseminars and audio recordings of your teaching.

Know, Like and Trust
Potential coaching clients must know, like, and trust you before they will be attracted to you as a coach. Clients are attracted to coaches who understand their challenges, needs, and burning desires. When you communicate your understanding and the hope for solutions clients are drawn to you and will want you to be their coach.

If you are a new coach then check out "Coaching Business Blast Off" and get your coaching business off to a great start.

If you liked this post then you will like "Do You Have an Irresistible Offer".

Related posts:

1. Attract Coaching Clients and Build Your List with Forums
2. Attract Coaching Clients with Regularly Scheduled Communication
3. Coaching Tools that Attract Clients
4. Coaching Tools: Write to Attract Clients To Your Coaching Business
5. Attract New Coaching Clients with Dynamic and Valuable Workshops

Filed under: Client Attraction

Tags: coach marketing, coaching, get coaching clients, marketing coaching, suzan schmitt