Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coach’s Secrets to Subtle Client Attraction

February 16, 2009

This is the first article in a three part series about attracting clients because they know, like and trust your as a person and as a coach.

People buy from you or decide to coach with you when they know, like and trust you. I do not know where this idea originated but it is commonly accepted in the marketing field and I believe it to be true especially for services such as coaching. When I first heard the idea of know, like and trust I readily accepted it but quickly realized that I was not sure how to make it happen in my business. How exactly does one get potential coaching clients to know like and trust you? This article will examine and expand on each area.

Know
Potential coaching clients can get to know you through your workshops and presentations, articles, website, blog and other forms of communication. I would like to focus this article on the introductory coaching session. I hope that you have attracted a coaching client to an introductory session with a seminar, article, or workshop and now you have to opportunity to spend some time one on one and enroll them in a coaching program.

This is the time to allow your client to get to know who you are, to share why you do what you do and how your passion for your work is a benefit to them. Clients want

you to be passionate about your work but all the passion in the world will not get a client to coach with you until they see how your passaion benefits them. Find and talk about a shared experience that relates to your niche.

As you client begins to tell you why they are there for coaching you can share experiences and stories from your own life that correlate or relate to the experience they are describing. For example, if you are coaching parents of difficult teens and you have a personal experience with your own difficult teen this is the perfect way for the client to know you through a shared experience. Most coaches choose a niche that they have some life experience in so it should be easy to relate your experiences to what is going on with your client. If you have not specified a target coaching niche then you should get "Coaching Business Blast Off" home study course.

The old saying "misery loves company" works here too. When clients are facing a challenge they often feel as if they are the only person in the world that is dealing with that challenge so it is great for them to hear about how you have had simular challenges.

It is fine to share your own personal experiences and stories just be professional about what you share and make sure that you share only the part of your story that relates to the client’s story. Remember this session is about them not you.

If you enjoyed this article then you will want to read "Develop You Personal Brand".

Related posts:

1. Coaching Tools that Every Coach Needs
2. Starting a Coaching Business: Start-Up and Client Attraction Phase
3. Starting a Coaching Business: 5 Buisiness Building, Client Attracting Secrets
4. Coaching Business Keywords for Client Attraction
5. Coaching Tools for Client Attraction: Article Marketing

Filed under: Client Attraction

Tags: get new coaching clients, life coaching business, marketing coaching, suzan schmitt