Coaching Clients Hire You When They “Like” You
February 20, 2009
Like Likes Like
The old saying goes “like likes like”. We all like people who are similar to us, who look like us, who act like us, who have shared experiences with us and who think like us. Look for these things as your client is talking and notice how they move and behave. Does the client speak fast or slow? Are they demonstrative or reserved? Is their body language open or closed?
Try to match your style with their style without being untrue to yourself. It is natural to do this and I am asking that you become more aware of the tendency to match another person’s nonverbal style. You will naturally speed up your speaking when you are with a person who speaks rapidly. You will tend to talk with your hands more if you are speaking to a person who is very demonstrative.
We like
happy people and people who are comfortable with whom they are. Happy people who smile, laugh and enjoy being around us are attractive. Humor can go a long way with building and enjoyable relationship with clients. Humor can help break the tension for someone who is nervous about coming to a coach for the first time.
Self assured and self-confident people are attractive. We like people who are interested in us so be sure to maintain eye contact and actively listen to your clients.
We naturally do many of these things so my point is to be aware of all of it when you are coaching. These are subtle changes that can have great effect.
Learn more about all aspects of client attraction with "No Sales Client Attraction" home study course.
If you liked this post then read "Intro. Coaching Sessions that Seal the Deal".
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Filed under: Client Attraction
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