Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching: Your Own Personal Brand

January 11, 2009

Coaching businesses are personal businesses that are tied to the owner and their personality. Your business has a brand and as a service businessperson, you need to develop your own personal brand. Your personal brand describes who you are, whom you serve and why you serve that group. It tells the public what you are made of and why you do what you do.

Personal Brand
Your personal brand is a way to clearly define your nature as a person, coach and businessperson. Your brand helps you describe who you are in your heart. It is a vehicle to communicate whom you serve so that people can determine if they are a fit for your coaching services. If people are not a fit then it is best that you both become aware before you expend energy and time. A personal brand expresses why you have chosen to dedicate your life to serving your specific niche market.  By having a personal brand you are able to attract your perfect coaching client and tell them what make you uniquely you. I am a coach that helps other coaches market and grow their coaching business because I believe that coaches can change the world with their marketing and their coaching.

Dare to Be Different
You are unique and you have your own quirks, experiences, history, sense of humor and personal style. This makes you different then any other person in your field serving your chosen niche coaching market. It is tempting to make sure that you do not water down whom you are and what makes you unique in order to appeal to everyone. Work hard to be who you are and allow your quirks and uniqueness shine. No one appeals to everyone but people are attracted to people who are comfortable with who they are. I am an outspoken, driven, energetic, motivator and I don't hold back on any of those qualities when I am coaching. When I first started coaching I did hold back with my clients but I have had much better results and so have my clients since I began using my more straight forward or in your face appraoch.

What Makes You Uniquely You
There are qualities, that have been unique to you since early in your life. They are the things that other people say you were born to do or you have always done. Many coaches have always been the person that everyone goes to talk to about their challenges or problems. Some people are natural nurturers or information resources. We each have qualities that are ours alone. Make a list of the unique qualities you see in yourself.

What do Others See as Unique to You
We seldom see ourselves as others see us so ask other close to you how they would describe you in five phrases. Talk to your close friends and ask them what you do best, what were the occasions where they have seen you the most joyous, what activities you get completely wrapped up in, and what they cannot see you without. In my course "Coaching Business Blast Off" I include a list of questions to help you to determe what makes you unique in your own definition and in the eyes of others.

Write Your Personal Brand Statement
Your personal brand statement has three parts: whom you help, what you help them do, and why you do what you do. Write one sentence to describe the answer to each of the questions. The who and what questions are easy to answer but they why question will take some time to answer. Think about why you do what you do carefully and search your heart for the answer. Let yourself think big and describe the big, daring, powerful, and inspired you doing what you love.

Be sure to join my FREE teleclass every Wednesday at 9p EST. Go to the top of this page and register so you will get the link and replay link each week.

Related posts:

1. Coaching Tools for Client Attraction: Article Marketing
2. Coaching Tools that Every Coach Needs
3. Coaching Clients: What They Really Want
4. Motivation is the Key to Helping Clients Take Action
5. Keep on Your List Happy and Buying More

Filed under: Service Oriented Marketing

Tags: coach marketing, coaching, get coaching clients, life coaching, life coaching business, suzan schmitt