Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Business: Do You Have an Irresistable Invitation

January 10, 2009

Who does not like to get an invitation? Invitations are great because they are usually an offer to be a part of something; they make you feel welcome, appreciated, and wanted. Most of the time an invitation means you are going to be a part of something that is fun and free. As a coach, you need to have an invitation for people to learn more about you and how they can benefit from your services. I love to get free offers to learn something for free and I usually take the offer.

Date before you make a commitment

Asking someone to have an introductory coaching session when you have just met them is like asking someone to have sex on the first date. It's not appropriate and it will make them very uncomfortable.

You would not walk up to an attractive person at a party and ask them to marry you so why would you begin a conversation with a potential coaching client by

talking about the very large commitment of coaching? You must let potential clients get to know you by offering them a taste of your work. Have an irresistible invitation to a free teleclass, report, eBook or program ready to offer potential new clients. This will allow them to sample your coaching with out a large commitment and it allows you to explain the benefits that you offer.

Remove all barriers to entry

Even when a person is in pain and looking for a solution to their problem or challenge it is best to offer an invitation to a low commitment experience of you and the benefits your coaching offers.

Coaching has two large barriers to entry. One is that it is relatively expensive and the other is that is involves a long-term commitment. When clients decide to coach, they must make a large financial decision, a large emotional commitment, and a large time commitment. These choices are much easier when a client has had an opportunity to experience your coaching by participating in a free class or reading a free report that you offer.

Reach many with each irresistible offer

Don't do what I did at first and offer a free coaching session to every potential coaching client. It is a huge time waster and may not produce the results you are looking for. Pre-qualify potential coaching clients with an irresistable offer.

Your irresistible offer should reach many people with a single effort or event. You do not want to spend all of your time giving away your services so you must make sure your irresistible offer allows you to reach many potential coaching clients with a single effort. Group events, written and recorded materials allow you to reach many potential coaching clients with a single effort on your part.
Consider hosting a group event. When people gather in groups, a special synergy is possible. This group dynamic can contribute to an excitement or positive feeling for you and your services.

Let them know what the next step is and what you would like them to do

Don't let potential coaching clients guess what to do next tell them exactly what to do next.

Make sure you tell a potential client what they need to do next to become your coaching client and ask them to take that next step. Give them specific instruction and tell them how to move forward with their decision to get what they want. You can learn much more about client attraction for coaches with my home study program "No Sales Required Client Attraction".

The marketing term for this is a call to action and it is the reason you made the irresistible offer in the first place. Invite them to become your coaching client and tell them exactly how to do it.

You will be booked up with coaching clients when you allow them to sample the benefits you have to offer before asking for a commitment to begin coaching.

If you liked this post then you will like "Get Coaching Clients with Networking that Works".

Related posts:

1. Your Coaching Business – Make Time to Market
2. Marketing with Social Media
3. Secrets to Successfully Market Your Coaching Business
4. Coaching Tools Set the Foundation for Great Marketing
5. Don’t Sell Coaching Clients Attract Them

Filed under: Client Attraction

Tags: coach marketer, coach marketing, coaching, get coaching clients, life coaching business, suzan schmitt