Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaches Who Succeed Have a Plan

January 31, 2009

Coaches don’t plan to fail but they do fail to plan and the result is a coaching business with few clients. If you are going to have a successful coaching business, you must have a marketing plan and you must work that plan diligently and consistently. That means taking action every day to ensure that you reach your goal of growing a successful coaching business.

“Tell me about your marketing plan”. I give that response to coaches who ask me “how do I get more clients”. The question gets to the heart of the problem they have no marketing plan. I will list several coaching marketing strategies that you must utilize every week to have a successful and growing coaching business.

Networking 

Networking with potential clients and people who can refer clients to you is the first step to stand out in your market. Attend networking meeting and groups that are compatible to your niche coaching market. Do not go to meetings where other coaches are! Go to meeting where your niche-coaching clients are. Search others in businesses that target the same niche market and become referral partners. Go to events that target your niche market.

Direct Contact

Make sure you have direct contact with current coaching clients, past coaching clients, and potential coaching clients. Develop a newsletter, offer consistent free reports, write personal notes or letters, make check up phone calls, take people to lunch or out to coffee. You have to make contact with potential clients so they can begin to know, like and trust you.

Gain Expert Status

Become know as an expert in your niche through public speaking. Find groups that people in your niche join and offer to speak to them free. Develop a workshop that will give benefit to your audience and show them how your coaching can help them and offer introductory sessions at the end of your presentation. Planning and strategy are covered in depth in my home study course "Coaching Business Blast Off"

These are just a few of the many possible strategies available to you. The key to marketing success is to determine the strategies you will use then make a plan to use them consistently and follow through with that plan on a daily basis. I tell my coaches to use three different marketing strategies every day. A marketing plan that uses effective strategies and is consistently applied will always result in success.

 

Be sure to join my FREE teleclass every Wednesday at 9p EST. Go to the top of this page and register so you will get the link and replay link each week.

Related posts:

1. Plan and Set Goals for Your Coaching Business Success
2. Networking for Coaches Who Hate Networking
3. Make Sure Your Marketing Is Message Heard
4. Plan for Your Coaching Business Success
5. Plan for Coaching Business Success

Filed under: Marketing and Public Speaking

Tags: get coachng business, life coaching business, marketing coaching, suzan schmitt