Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Life Coaching Business: Website or Blog

December 19, 2008

Every coach I know thinks his or her business must have a website right away.  So did I and boy was I wrong. Many coaches go out and hire a web designer, at great expense, to design an elaborate coaching business website.  I didn do that because I am cheap instead I spend hundreds of hour trying to put up a website with a template based hosting site.

 

You do Need To be on the Internet!

Internet presence is important to any business today but a website is not always the best place to begin.  I believe coaches working with clients in their local area need to have information on the web and I believe that coaches who want to attract clients from all over the world absolutely need a presence on the Internet. 

Step One

The first step is to look at who your niche market is and where you will find them.  Evaluate your own technical abilities and determine how they will affect your decisions about Internet marketing. Your budget will also affect your decision. This key decision and everything else you need to know about how to have your own successful coaching business is included in my home study course "Coaching Business Blast Off".

 

Website or Blog what is the difference to you as a coach? 

Today websites and blogs can look very similar and operate in much in the same way.  I tell clients to think of a website as an electronic brochure and a blog as an educational advertising tool. 

Websites

Websites are static and the information on them does not change very often. They are great for sharing information about your business and your products.

Blogs

Blogs are more fluid and changing. Many blogs are designed with the ability to create pages and can look very much like a website. The biggest difference between a blog and a website is that the information on a blog can be frequently added to, in the form of blog posts.  Most people update the blog posts or information on their blog several times a month even daily. The advantage of this method is that it makes your blog up to date like a Newsletter. These updates also bring the search engines around on a regular basis. Blogs are far easier to set up and can be very adaptable.

I Like Typepad

I suggest that my clients try to set up a blog first and I direct them to Typepad an easy to use and inexpensive blogging platform.  They are able to select the design of their blog and get it set up in a little time as a couple of hours. 

Some website hosting providers offer website templates that are easy to work with but they tend to be less adaptable and are often more expensive than a blog. 

If you liked this post then read "What's in a Domain Name".

Related posts:

1. Business cards and website
2. Be On the Internet Without Breaking the Bank
3. Driving Traffic to Your Coaching Business Blog or Website Part 1
4. Coaching Tools: Save Money and Hassle Dealing with Web Designers with Your Own Blog.
5. Coaching Business: Blog vs. Website

Filed under: Websites and Client Contact

Tags: coach marketing, coaching business, get coaching clients, life coaching business, suzan schmitt