Coaching Tools to help Coaches Get More Coaching Clients. Suzan Schmitt: The Coach Marketer

Coaching Business: Marketing and Making it Grow

September 19, 2008

This Speaking Thing Rocks!

So I joined BNI and one of the members asked me to speak for 30 minutes at the Women's Council of Realtors.  I said absolutely, I would love to I have the perfect thing to talk about!  AAAAHHHHH, what the heck am I going to talk about?  No problem, just calm down and think about the Realtors you know and what they have in common…oh yes, they all run around crazy busy and on their cell phones constantly.  They have no set hours so they work all the time including nights and weekends.  Problem solved, I will talk to them about life balance!  Now all I have to do is write a thirty minute talk about life balance.  I wrote and decided that the best idea would be a workshop rather than a speech because this is a large group of type A women and being one of those myself, I know you have to keep me busy to keep my attention.  I was amazed when two weeks after delivering the workshop I saw the front page story in the local Real Estate trade magazine was about ME and MY WORKSHOP!  How cool is that?

What About this Shopping Cart Stuff?

I started to seek out resources on building a coaching practice and found minimal information but I read or listened to every word I could.  Each of the "experts" that I found had their own website and several items you could buy to help you get your coaching business off the ground so buy I did.  Then I noticed that after I purchased something, I would get an automatic email from the vendor and then several follow up emails.  Hummmm, how do they do that?  The answer is a shopping cart system.  What is a shopping cart system, where do you get one, what is the best one, and will I know what to do with it?  Investigate I did and I soon realized that these things do much more than help you allow people to check out on your website.  They let you send these follow up emails called auto-responders.  They allow you to collect email addresses in a data base and organize it, they help you compose and send out newsletters, broadcasts, and much more.  I gotta have one!  Now all I need to do is figure out which one. 1Shopping Cart is the one you want so if you are thinking about getting a shopping cart system click this link Shopping Cart System and you can sign up. This will help you collect payment, do auto-responders, ezines, mailing list, and everything you need to run your business.

What About All these Questions People Ask…How do I Answer Them?

Now I am in a networking group and doing speaking engagements and all these people are asking me hard to answer questions like…

What is a Life Coach?  How long have you been a life coach?  What kind of education do you have to have to become a Life Coach?  How many clients do you have?

Here is what I have figured out about these questions…What I think people really want to know is…can I help them and am I any good.  So that is what I answer when I say "That is an interesting question.  Why do you ask".  Sure enough I have gotten clients by not answering their question but asking them what  they need.

What I Have Learned

1)  The more I speak the more clients I get and the more my name gets out.

2)  A good workshop can get you a lot of clients, build your email list, and give you expert status.

3)  If you want to have an Internet presence you must have a shopping cart system. Shopping Cart System

4)  Don't answer questions about the facts of your coaching business, answer by telling people how coaching with you can help them.

Related posts:

1. Websites and Coach Marketing: What is My Website Doing For Me?
2. Coach Marketing: Starting a Coaching Business Ready, Set, Go!!!!
3. Coaching Business: Getting new clients and how they pay
4. Coach Marketing: Bringing in The Clients and Signing Them Up
5. Marketing a Coaching Business: Why I Love Marketing

Filed under: Workshops and Networking

Tags: coach marketing, coaching business, selling coaching, starting coaching business, suzan schmitt